11 Simple Tips To Build A Landing Page That Converts [Infographic]

The online market space is fast growing and in this scenario, if you want to stay ahead of your competitors then you need to make use of varied marketing strategies that are available. The more competitors you have in your niche, the more difficult it becomes to capture new targeted leads. As such, if you are struggling to generate new leads for your business then one proven hack that can be mighty useful is a landing page.

Designed to obtain a single goal, the primary aim of all landing pages is to help you capture better leads for your business that converts. You can make use the landing page for varied marketing campaigns and it will help you achieve your marketing goals seamlessly – be it increasing sales for a specific product or for building a robust email marketing list. The benefits of a landing page for businesses are many, such as:

  • Improve Brand Visibility

  • Higher Search Engine Rankings

  • Higher Click-Through-Rate

  • More Traffic To Your Website

  • Increased Brand Credibility and Loyalty

So, if your goal is to generate more leads and increase your siteís search rankings and traffic then creating a landing page is a must. However, building a landing page that will help you yield maximum returns on your investment can be a challenge.

The reason for this is because most marketers are often times clueless as to what are the important landing page factors that they need to include. This leads to them committing common landing page mistakes that can hurt their bottom line.

Therefore, to make the task of building a landing page easier for you here is an infographic that offers 11 simple tips to create an amazing landing page that converts. So, go ahead and take a look at this landing page infographic now and make the most out of it!

The Anatomy Of A (Perfect) Landing Page [Infographic] by the team at LeadForest

The Anatomy Of A Perfect Landing Page Infographic

Guest post by Kristel Kinne of Lead Forest. 

 Kristel is a Digital & Social enthusiast. She loves to write about latest trends in Social Media, SEO & Everything Digital.

Find her at the following: 

5 Ways To Improve Your Business Website

screen-shot-2017-01-20-at-1-38-59-pm

Image Source

 

Every business needs a website, but having a website isn’t enough to suddenly see the clients flooding in. Your website has to be easy to find, easy to navigate and striking enough that it turns visitors into customers. Knowing what needs to be improved isn’t always obvious. Here are a few methods that could be worth trying.

 

Get a professional to review your website

 

The best way to identify your website’s faults is to pay a professional to privately review it for you. They will be able to give honest and constructive criticism on how to improve your site from the design to the navigation. There are many people that can do this very cheaply and professionally.

 

Seek help from web designers

 

If you or a family member designed your website, it may need a little professional sprucing up to make it look a little less amateurish. Alternatively, your site may have been made many moons ago and now looks outdated. Seek professional web designers that can implement advanced user adoption techniques to make it more modern and flashy.

 

Update with regular content

 

Not updating your website regularly can make it look like your business is inactive. A great way to keep your website active is to start blogging. Create posts on your website such as advice columns on issues related to your product and news updates on client interests.

You can also update your website with seasonal promotion and calendar alerts to events such as business fairs and community events that you may be taking part in. You should also post regular testimonials and examples of past work. A buzzing website makes it look like you’re active and getting lots of customers – even if you’re not.

 

Link your website to social media

 

Facebook and Twitter are becoming big marketing opportunities for businesses. From here you can promote straight to family, friends and strangers locally and globally. By linking these social media pages to your website, you will have more online presence, increasing the amount of traffic your website receives. View your website as your store and your social media as your shop front to the world – without social media won’t know you’re there.  

 

Improve your website’s search engine rankings

 

Another way to improve your online presence is to get yourself positioned higher up on search engines such as Google and Yahoo. If your business is appearing on page 30 of search engines, no-one is going to find you. If you’re on the first page – to use the shop analogy once more – you’re effectively moving from the city outskirts to the busy high street.

Whilst there are ways to improve your search engine rankings yourself, it may be more worthwhile investing in an SEO company that have a better understanding of how the algorithms work. Whatever you do, don’t try to cover your website in spammy keywords (like ‘hairdressers’ 100 times if you’re a hairdressing company) as search engines may respond by lowering your rankings (your website will also read horribly and put clients off).  

 

Is Your Website Turning Off Potential Customers?

There are so many advantages of a good company website, and as a business it’s one of the most important things to get right. A good website means you’re much more likely to be discovered by customers, your information is accessible all hours of the day and it’s generally much more convenient for anyone who is interested in your services. An abundance of research sources show that a well-built website generates more sales and better customer traffic, and can all help to make a business more successful.

apple-iphone-smartphone-desk

Photo credit

 

If you’ve had your website for a long time you will probably need a redesign, but even if it’s recently been redone, it’s worth making sure the following things are all in place:

Good Navigation

Possibly the most important part of a website is the navigation. Everything should be intuitive, easy to find and simple to understand. This will make it quick and easy for customers to click through. Keep menu links relevant, organised with good sub-categories if needed rather than cluttering the space with lots of different links. Menu bars and buttons should be consistent across all aspects of the site so it’s simple for users to understand.

Organised Content

Leading on from navigation, organisation is also hugely important; how the content itself is structured can be the difference between success or failure. Be aware that users tend to skim through information and pick out points of interest on a web page, and so organising it well will allow them to do this without simply being put off and clicking out. Use readable sized paragraphs with subheadings and bullet points where necessary.

Easy to Search

Whether you run a personal blog or a corporate website, it’s crucial that you add a visible search bar. The visitor might be looking for something that isn’t shown on the first page, and being able to search prevents them from having to trawl through the entire site (or simply closing the page and taking their customers elsewhere).

Good Storefront

When you’re using your website to drive the sales of products, using an e-commerce stall is the way to go. According to Invesp, e-commerce sales are growing at 10% each year in the US, and 19% worldwide. Magento is an ecommerce platform which gives online merchants a flexible shopping cart system, as well as control over the look, content and functionality of their online shop. If you choose a service with Magento support, you’re covered in case of any problems.

Easy To Read

Forget the fancy fonts, flash based graphics and animations. Being easy to read is far more important than showing off your artistic flair. Dark text on a white background with a font size that’s comfortable for the majority of people to read is always your best bet. Ensuring that your pages are properly optimised for different devices will make your content easier to read too. Anything that requires zooming in or scrolling horizontally isn’t a good sign.

Clear Contact Information

Clear contact information makes your company look trustworthy, and so make sure the link to this on your site to this is easy to see. Being able to make contact easily is essential for business, you don’t want to lose customers as they weren’t able to find a way to send an email or find your phone number. Another important thing to add to your contact information is your social media; this is an essential part of running a business. So make sure customers can easily click through to your pages, and that they’re all regularly updated.

A Company blog

A company blog is beneficial for a website in a number of ways. It helps drive more traffic to your website; every time you write a blog post, you get another indexed page on your site. This gives you more opportunity to show up in search engines and can gain you traffic to your website in organic search. These blog posts have the potential to be shared across social media too, which again will drive more traffic your way.

[post contributed for tamarhela.com]