Can SEO Help You Sell More Books?

As a publisher or book author, the thought of search engine optimization – SEO – is likely to send chills down your spine. After all, creativity is what you are good at, and the technical aspect of SEO can be daunting, to say the least.

But the truth is somewhat different. Using SEO to sell more books is more straightforward than you might think. And, failure to invest some time and money into being more visible online could stymie your chances of success.

With this in mind, this post will outline what you need to get started in SEO. Let’s get started with some of the basics.

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Answering a Question

The first step in understanding how to approach SEO for books is knowing how people use search engines. While your book is likely to rank highly when people search for its title and your author name, not many will. After all, nobody is going to know your name or your book’s name when you are just starting out.

So, the idea is to think about keywords – the phrases and questions people enter into search engines to find what they are looking for. Brainstorm everything you can think of that touches on your book’s subject matter.

Also, use tools like Google’s Adwords Keyword tool to help you identify popular words and phrases. Once you are done, you should have an extensive set of keywords that you can use on your website, or in your book’s description.

Optimize for all Search Engines

Don’t forget that Google isn’t the only search engine in existence. Sure, it’s vital that you optimize for Google, but you should also consider the likes of Bing and other search engines. Knowing about the latest Google update will be crucial to keep your book ranking high – but other platforms have search engines, too.

If you have an account selling books through Amazon, for example, it is imperative to understand how to rank well for your subject. Lots of self-publishing authors fail to do this, and they are missing out on a lot of potential.

Spreading the Word

Search engines follow links and place a good deal of importance on them. It is vital to get your book out there and in the hands of industry authority figures. Doing so will work in a couple of ways. First of all, if an industry thought leader reviews your book and recommends it to their followers, you will increase your sales.

Secondly, search engines place a high value on getting links from reputable websites. The higher quality of website that is linking to you, the better your rankings will be. Some of the most powerful links are from educational establishments or government websites. While it’s hard to get these links, it is not impossible – and it can have a significant impact on your search rankings.

Investing in SEO

Finally, investing in hiring a reputable SEO firm will pay off in the long-term. They can ensure that your site or sales page is optimized to perfection, while you can focus on your relationships with your audience. SEO is not magic, and anyone can learn how to do it – but it is time-consuming. Choosing the right firm to work with should bring you a good return on your investment. Good luck!

Ecommerce Success Depends on Visibility, So Take These Steps

When you run an ecommerce business, you have to make sure that it is visible in the marketplace. If people don’t know what your business is offering or even that it exists, then you’ll never find customers. That’s the simple logic of the ecommerce sector, so you need to find ways of becoming better known and a little more visible.

These steps will all allow your ecommerce to reach more people and become more visible. When this happens, you can start to beat the competition.

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Become an Expert

 

Reputations mean a lot when you are trying to reach out to more people and make your website visible. You could add a blog or a vlog series to your ecommerce website. This will allow you to show everyone that you are an expert, and you know what you’re talking about. This kind of expertise can make your website and business a much more attracting prospect. And when people are coming to your website for the content, they just might stick around to browse your products too.

 

Optimize Your Website

You can only achieve greater visibility if your website is easy to find. So, that’s why it’s important to optimize your website to the best of your ability. If you do this, you can drive the right kind of targeted traffic towards your website, and that’s exactly what you need. Use a tool that allows you to plan the best keywords for your website. Once you know what the most useful keywords for your website are, you can start to use them more often. Then, ensure that every key page on your website is optimized in the right way. If you’re really not sure how to do this, seek the help of an SEO specialist.

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Emphasize Safety and Speed

The safety and speed of your website can really help you gain people’s trust. It’s not something that you should take lightly. Having a fast website can make it more visible because it makes it more visited. If your website takes too long to load when people click a link, people will go back and find another website to visit. And having that speed and safety will also improve your SEO ranking because your website will become more trusted. That’s exactly what you want, so make it happen. You can use a company like HBMS to make selling safer. And you can upgrade the hosting service to make the website faster.

Stay Active and Respond

For your ecommerce website to be effective, it’s going to need to stay as active as it possibly can. When a website is judged by visitors to be inactive or stagnant, they simply turn away. It’s as simple as that. And you should also respond and take action when a potential customer interacts with you. Being passive and reserved is never a very good thing for your business. In fact, it’s a very bad thing indeed. For example, when someone has a complaint, the situation can only ever be repaired when you spring into action and respond quickly. So, make it happen.

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5 Reasons Why You Should Outsource Your SEO

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Search is a vital part of running a successful online enterprise. But, it is an area that is always changing and developing, which can lead to a lot of confusion for business owners. It is possible to learn all the ins and outs of SEO yourself or to hire a full-time member of staff to take care of things. But, for the vast majority of small online businesses, it is often more efficient to outsource to a third party. In today’s guide, we’re going to reveal five reasons why you should outsource your SEO. Let’s take a closer look.

Ever evolving

As we mentioned above, search is an ever-evolving online marketing technique. And, according to SEO Rank Up, a well-executed SEO campaign is never finished. It’s a constant work in progress that needs attention to keep ahead of your competitors. It makes sense, then, to find a third party company that keeps up to speed with the latest developments in the SEO industry. They will be able to introduce new elements as and when they come along, and you can concentrate on the more important aspects of your business.

Access to tools

SEO firms use a variety of tools to improve search rankings and analyze data. Many of these tools are expensive and take a time to master. It’s going to take a lot of investment of time and money to access these important tools yourself. But, by outsourcing your SEO, you will be buying into expertise and common knowledge of how they work.

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Workload

You might be a business owner with a great idea and a lot of experience. But, your expertise probably lies in areas other than creating SEO campaigns, content, SEO copy, and link building. All of these – and more – are important factors in improving your search engine rankings. And, they all take up a tremendous amount of time. In fact, if you decide to go it alone, it is unlikely that you will have space in your diary to do anything else. Especially if you are coming to the subject as a rookie. So, offload those tasks to a professional third party with the right expertise. It will be a lot more beneficial for your business.

Cost

It’s expensive to hire full-time employees, and your time is probably worth more than you think. So, you are far better off paying a third party to work on your SEO – it’s just way more efficient. It means you will have time to focus on the money making activities that drive your business forward.

A fresh approach

When you work within an industry, you learn a lot about the way things are done. However, this can often lead to stale working practices that are fixed into narrow confines. A good SEO firm will come in and ask you a lot of questions, as they may know nothing about your industry or how you work. And, it can often reveal some fresh new ideas that you have never considered before.

[post contributed for tamarhela.com]

 

Why is SEO Important for Businesses?

Search engine optimization is something that your business really has to get to grips with if it hasn’t already. But that’s probably something that you’ve heard before now. So, why is this the case? What makes SEO so important for businesses? The answers can be found below.

Most People Click the First Link on a Search Results Page

Most people who search for something on a search engine will click the first result on the page. This is something that probably won’t surprise you. We all use search engines and none of us like trawling through pages and pages of results. And if your business’s website doesn’t rank very high on results pages, your business miss out. You will miss out on visits to your website, and on sales as well. This is not something that any business owner wants, so you need to give it some thought. It could be the reason why you are not seeing many people visit your website. Using SEO to your advantage could change all that though.

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You Need to Keep Up with the Competition

Every business has competitors, and all business owners want to keep up with them. If you don’t stay ahead of your rivals, then your business’s entire future could be put at risk. The chances are your rivals are using SEO. And you need to be using it if you want to keep up with them. If you fail to do this, it won’t be long before they are dominated the online market in your business sector. With the growth in online sales, this is not something that you can allow to happen if you are serious about your business and its future. And even if your rivals are not on top of SEO, this presents you with a chance to pull ahead of them.

SEO Gets Results

SEO techniques still work and manage to get results for businesses. This is the main reason why businesses should embrace them in order to grow their market share and dominate online custom. All case studies show that businesses do better online when they are using the right SEO techniques. Businesses that ignore these issues do not do as well, so the proof is there. And you can’t afford to ignore it if you want to find business success in the 21st century. If you don’t know what the best SEO techniques for your business are, get help from a company like Webstasy.

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Search Engines Are Continuing to Grow

Anyone who thought that the influence of search engines would decrease over the years has already been proven wrong. Search engines are not going anywhere anytime soon. So, rather than ignoring them, you need to learn how to make them work for you and your business. It’s no good wishing you didn’t have to because this won’t have any impact on the reality of the situation. In the coming years, they will continue to grow. A huge amount of website visits originate on search engine results page. It’s the main way in which people discover new sites and businesses.

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[post contributed for tamarhela.com]