Time To Get Social: 5 Twitter Tips To Boost Your Marketing Potential

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Have you unleashed the power of Twitter yet? Social media can be a very powerful tool for businesses across the globe. Some companies look to Facebook as their primary source of marketing potential, but Twitter is just as crucial. You can boost your marketing potential in all sorts of ways with this innovative platform. Here are five examples.

 

Get Your Hashtags Right

In the first instance, you want to make sure you understand exactly how to get the most out of hashtags. This doesn’t mean typing anything after a hash symbol and expecting it to deliver results. A tool like Hashtagify can help to determine the most popular hashtags in use right now. Also, if you’re going to create a brand-specific hashtag, make sure it’s not already in use.

 

Converse With Other Companies

You might think it’s detrimental to be conversing with other companies on Twitter. After all, you’re focused on your own success. But, there are a lot of reasons why it’s a good idea to mention other businesses. In the main, it’ll help you to get more noticed, potentially boosting your SEO strategy substantially. If you can generate more interest and more links on outbound sites through Twitter, that’s a huge positive. It might not do wonders for you, and a link building service might be a more beneficial tactic, but it’s still worthwhile.

Also, keep in mind that conversing with companies can help to generate retweets on their part. The more retweets you get, the more views you’ll get. That’s the goal.

 

Track Your Engagement Statistics

You’re given the ability to track just how well your tweets are doing. Don’t neglect this important part of your marketing strategy. It’s crucial that you understand the types of tweets that result in positive engagement numbers. What trends can you notice? Figure this out, and you’ll be able to tailor your approach going forward.

 

Create Lists For Retweet Purposes

It’s a good idea to retweet things from time to time. Every business does this differently, though. In terms of your approach, you might want to think about creating lists. Think about your area of expertise and your followers’ interests. What do they want to see when you retweet something? By creating a list of followers you might want to retweet in the future, it’ll be easier to identify the best content on Twitter.

 

Make Sure You Format Everything Correctly

If there’s one thing that makes a business look extremely unprofessional, it’s poor formatting. For example, you might think that mentioning another user at the start of a tweet is as simple as using the @ symbol. Wrong. This will act like you’re contacting them directly, instead of making a public tweet. Instead, what you need to do is put a dot before the @ symbol.

It’s little things like this that crop up all the time when a business doesn’t quite know how to work Twitter. It’s your duty to figure this out ahead of time, so you don’t look unprofessional later on.

Getting Creative with Guerrilla Marketing

Guerrilla marketing is a strategy that allows for unconventional and creative ways to market a product. If you want to show your business off as a creative force, then that creativity should be part of your marketing campaign. This is where guerrilla marketing comes in.

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Environment and interaction

Adverts are supposed to be exciting, moving, inspiring. The aim may be to excite, move, and inspire you to buy a product, sure. But that doesn’t negate the fact that they need to be those things. The problem with modern advertising is that most people simply don’t see adverts in this way. Even the most boisterous television advert is seen as somewhat dry and static. But when companies start to interact with the environment in their marketing campaigns? Then people really start to pay attention. It brings a meta element to advertising that genuinely excites people.

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Stickers and posters

Small businesses can benefit the most with guerrilla marketing. If you take “guerrilla marketing” in its most literal meaning, it will refer to marketing that is personal, creative, and free. Something that grabs people’s attention by taking advantage of an urban environment. Stickers and posters are perhaps the best way to accomplish this for small businesses. They’re relatively cheap, can be placed anywhere, and really give you a chance to show off artistic skills.

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Bend the medium to highlight key features

Finding a way to alter a particular marketing medium is one of the best ways in which to engage in guerrilla marketing. This isn’t something you can do with television commercials. You can’t alter the way the commercial is broadcast to someone’s television, after all!

I’m going to draw your attention to the marketing for two television shows. They both used posters, but in alarmingly creative, medium-bending ways. An advert for the show Ugly Betty was mostly covered with a paper bag. An advert for the show Marie Antoinette took advantage of the public knowledge of the famous figure’s beheading. Half of the poster was literally cut off.

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Going off-land

People expect to be bombarded with advertising as they look around the average urban environment. They expect it on buildings and on buses. They expect it when they’re surfing the Internet; on web pages and before YouTube videos. But as they look up to the sky, or out to the ocean, they don’t expect it so much. Have you considered decorating a boat to advertise your product? It’s an inventive way to market something. (It also gives you an excuse to use your boat.) Paints4Trade offer a number of different boat paints that might come in handy. You could also consider a banner attached to a plane, though this is notoriously hard to achieve.

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Staying offline

Do you remember the Audi vs BMW advertising campaigns that took place around 2009? In one instance, an Audi billboard advertising a new model actually called out BMW: Your move. BMW responded with a “Checkmate” billboard – in some instances, right next to the Audi billboards. It’s the sort of advertising interaction and creativity that simply would not have the same effect offline. Remember this sort of thing when someone tells you that digital marketing is all you should be investing in.

[post contributed for tamarhela.com]

Self-Publishing: What Makes A Book Successful?

When it comes to getting your writing out there in the public, there are many ways to go about it. One method which is gaining particular popularity in the past few years is self-publishing. In self-publishing, you have a genuine and viable way of publishing your work. What’s more, the lines are being increasingly blurred between traditional publishing and self-publishing. It is now not necessarily a more lucrative venture to go the traditional route. If you are keen to self-publish your book, then you probably want to know how exactly you can ensure that it sells. This is the main fear that many self-published authors face. After all, you of course want it to be as successful as possible. In this post, we will go through some of the main components of what makes a self-published book more likely to sell.

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Captivating Cover

 

Let’s be honest: most of the marketing here is done at the actual point of sale. The old adage of not judging a book by its cover doesn’t actually apply when it comes to books themselves. After all, we all do it – you pick it up, check the cover and decide based on that. To that end, you need to ensure that your book has a cover which captivates and fascinates immediately. To achieve that, you might want to consider brushing up on your graphic design skills. Then, using software like Photoshop Illustrator, you can really work on designing a cover which sells. For training in Illustrator, see https://www.trainingconnection.com/illustrator-training.php.

 

Original Concept

Of course, it would be cynical to say that the actual work had nothing to do with the book’s success. It does, of course. For your self-published book to be successful, you need to ensure that the actual concept is original and fascinating. After all, originality is usually what sells the best. The trick here is to learn how to draw the line. You don’t want to do what everyone else is doing, because you will get lost in it all. However, if you go out on a limb too much, then you might suffer from being misunderstood. If you can find the balance between the two, your book will probably do pretty well. For more on developing a good concept, see http://jillcorcoranliteraryagency.com/what-makes-a-book-sell/.

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Strong Writing

This one should go without saying, but it needs repeating as it is so vital. To sell your self-published book, you need to make sure that the actual writing is as polished and strong as possible. Too many authors rush into publishing before they have even properly proofread their writing. It is far preferable to spend a good amount of time on ensuring your writing is as good as can be. Only then should you even consider publishing it, in any form. Remember that when you go down this route, you don’t have an editor. You need to be your own editor, so make sure that you are strict with yourself. Otherwise, your work might just not cut it. Get these three elements right, however, and all should go to plan.

[post contributed for tamarhela.com]

5 Reasons Why You Should Outsource Your SEO

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Search is a vital part of running a successful online enterprise. But, it is an area that is always changing and developing, which can lead to a lot of confusion for business owners. It is possible to learn all the ins and outs of SEO yourself or to hire a full-time member of staff to take care of things. But, for the vast majority of small online businesses, it is often more efficient to outsource to a third party. In today’s guide, we’re going to reveal five reasons why you should outsource your SEO. Let’s take a closer look.

Ever evolving

As we mentioned above, search is an ever-evolving online marketing technique. And, according to SEO Rank Up, a well-executed SEO campaign is never finished. It’s a constant work in progress that needs attention to keep ahead of your competitors. It makes sense, then, to find a third party company that keeps up to speed with the latest developments in the SEO industry. They will be able to introduce new elements as and when they come along, and you can concentrate on the more important aspects of your business.

Access to tools

SEO firms use a variety of tools to improve search rankings and analyze data. Many of these tools are expensive and take a time to master. It’s going to take a lot of investment of time and money to access these important tools yourself. But, by outsourcing your SEO, you will be buying into expertise and common knowledge of how they work.

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Workload

You might be a business owner with a great idea and a lot of experience. But, your expertise probably lies in areas other than creating SEO campaigns, content, SEO copy, and link building. All of these – and more – are important factors in improving your search engine rankings. And, they all take up a tremendous amount of time. In fact, if you decide to go it alone, it is unlikely that you will have space in your diary to do anything else. Especially if you are coming to the subject as a rookie. So, offload those tasks to a professional third party with the right expertise. It will be a lot more beneficial for your business.

Cost

It’s expensive to hire full-time employees, and your time is probably worth more than you think. So, you are far better off paying a third party to work on your SEO – it’s just way more efficient. It means you will have time to focus on the money making activities that drive your business forward.

A fresh approach

When you work within an industry, you learn a lot about the way things are done. However, this can often lead to stale working practices that are fixed into narrow confines. A good SEO firm will come in and ask you a lot of questions, as they may know nothing about your industry or how you work. And, it can often reveal some fresh new ideas that you have never considered before.

[post contributed for tamarhela.com]

 

Why is SEO Important for Businesses?

Search engine optimization is something that your business really has to get to grips with if it hasn’t already. But that’s probably something that you’ve heard before now. So, why is this the case? What makes SEO so important for businesses? The answers can be found below.

Most People Click the First Link on a Search Results Page

Most people who search for something on a search engine will click the first result on the page. This is something that probably won’t surprise you. We all use search engines and none of us like trawling through pages and pages of results. And if your business’s website doesn’t rank very high on results pages, your business miss out. You will miss out on visits to your website, and on sales as well. This is not something that any business owner wants, so you need to give it some thought. It could be the reason why you are not seeing many people visit your website. Using SEO to your advantage could change all that though.

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You Need to Keep Up with the Competition

Every business has competitors, and all business owners want to keep up with them. If you don’t stay ahead of your rivals, then your business’s entire future could be put at risk. The chances are your rivals are using SEO. And you need to be using it if you want to keep up with them. If you fail to do this, it won’t be long before they are dominated the online market in your business sector. With the growth in online sales, this is not something that you can allow to happen if you are serious about your business and its future. And even if your rivals are not on top of SEO, this presents you with a chance to pull ahead of them.

SEO Gets Results

SEO techniques still work and manage to get results for businesses. This is the main reason why businesses should embrace them in order to grow their market share and dominate online custom. All case studies show that businesses do better online when they are using the right SEO techniques. Businesses that ignore these issues do not do as well, so the proof is there. And you can’t afford to ignore it if you want to find business success in the 21st century. If you don’t know what the best SEO techniques for your business are, get help from a company like Webstasy.

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Search Engines Are Continuing to Grow

Anyone who thought that the influence of search engines would decrease over the years has already been proven wrong. Search engines are not going anywhere anytime soon. So, rather than ignoring them, you need to learn how to make them work for you and your business. It’s no good wishing you didn’t have to because this won’t have any impact on the reality of the situation. In the coming years, they will continue to grow. A huge amount of website visits originate on search engine results page. It’s the main way in which people discover new sites and businesses.

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[post contributed for tamarhela.com]