The hospitality industry isn’t an easy one to excel at. Whether you’re a small bed and breakfast or a hotel that can take in dozens of people, you have a lot of responsibilities to manage. But you’re far from the first one to go down that route so there are a lot of experienced hands that have passed their wisdom down over the years. In this article, we’re going to look at just as a few of the strategies worth considering.
The first thing that absolutely any place providing hospitality needs to be concerned with is the look. Even the cheapest, barebones rooms need to look clean and orderly. Your choice of décor matters in this. Choose surfaces and colours that look clean and create a comfortable experience. If you really want your premises to have prestige, then it can be a good idea to get some help. Seek advice from businesses like deBretton who have experience in creating the visual experience of hotels. They can help you nail down a look that makes your place really stand out on its own.
Naturally, you are running a service that’s based on hospitality, so if the people involved aren’t hospitable, you’ll have a problem. Customer service is crucial. Poor treatment from the staff will get you much worse reactions and word-of-mouth than even a room in a terrible state. Anyone on the desk should be valued and trained almost to the point of obnoxious helpfulness. Even the maintenance staff should be able to point them in the direction of someone who can be of more help. It’s important to have some form of contact from the room to the reception, too. Whether that’s a phone or an intercom. Even smaller businesses should make it easier for guests to have their queries solved.
The ease of use
It’s not just the ease of the stay and getting customer support that matters, either. It’s also the entire experience before and after. For example, how easy is it to find your business and accept bookings? Do people have to get redirected towards your business through listings or are you using social media and a site? The latter can keep your details right up front, along with selling all the services you have to offer. An easy-to-use site and clear contact details are crucial to rising above the competition.
You can’t talk about a hotel or B&B without talking about the place where they’re actually staying, too. The customer’s needs in a room will vary a lot depending on the scale and price of business you’re running. There are some things that any hospitality business should not lack, however. This includes a multitude of power outlets, tea/coffee facilities and a spare toothbrush. Adding the little extras to the room can even be a justifiable reason to get a better price on your rooms.
Your needs as a hospitality provider are likely going to change how you utilize the tips above. Keep the customer experience at the forefront of your tactics and you shouldn’t go wrong.
[post contributed for tamarhela.com]