Facebook Criticism: What To Do When An Employee Rants Online

In today’s world, nearly all of us have a presence on social media in some form or another. As business owners, we’re constantly surveying the latest trends through our Facebook pages. Our employees often feature on our timelines, especially if we have somewhat of a family atmosphere at the company. For a long time, it seems like Facebook is nothing but beneficial for your business.

Then, it happens. That long-term employee that has always shown faith in the company posts something out of the blue. It’s a post that displays their disappointment and unhappiness with you or your company. They forget that you can see it, but the damage has already been done. Action needs to be taken. What happens next? That’s for you to decide.

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Punishments

All right, so let’s start with the punishments. I mean, that’s what’s on your mind in the first instance, right? An employee has done wrong by criticising your company and making it public, and you want revenge. That’s natural, and you can certainly pursue it if you wish. In the case of a short-term employee who hasn’t got employee rights, you can fire them on the spot if need be. For long-term employees, it might not be so simple.

Ultimately, you need to analyse the situation from a variety of angles. What, exactly, was said? How severe should the penalties be? What does the law (as mentioned at http://www.linklaters.com) state that you can do at this point? And, how important has this employee been to the company in the past? Sometimes, a poor hiring decision can lead to a bad apple in the pack. Sometimes, though, a disgruntled Facebook post is an indication that you need to look at the bigger picture.

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The Bigger Picture

What drew this person to criticise your company online? Have you stopped to think that those concerns might just be calls for assistance? Have you stopped to think that by firing them, you might be making the problem worse? It’s an interesting conundrum, for sure.

In any case, you’re going to want to bring the person into a private meeting to discuss the matter. But, before rushing to any immediate decision, it’s important to delve into the details of it. Something’s bothering them, but is it work-based, or are they struggling with personal pressures? Instead of dismissal, could you put them into a counselling program (like http://www.healthassured.org/) instead? Was their seemingly vicious Facebook post nothing more than a call for help?

Only you can decide whether there’s an issue that is far wider-reaching than a poorly-timed Facebook post. However, this is your chance to learn for the future. Make it clear that you won’t tolerate this behaviour to your employees, but also take the time to reiterate your open-door policy. Make sure they understand that they are able to air grievances directly to you, rather than be forced to go private. It’s much better to get a private barrage of disgruntlement than to find it being shared in the public eye.

[post contributed for tamarhela.com]

Businesses: You’re Getting Facebook All Wrong! Here’s Why…

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As a tech enthusiast, it’s so frustrating to see businesses ruining their chances with social media. The worst part about it is that instead of trying again, they’ll dismiss it as a poor marketing technique. It’s almost as if business owners see platforms like Facebook as an easy, quick fix. When it doesn’t provide the intended results, they get irritable.

Why would anyone think that Facebook is a quick fix? Just like any other marketing technique, it takes time to master. If you aren’t willing to put that effort in, you’ll end up with the mistakes that you see below.

Inconsistency

 

The one major thing that always stands out to me is how inconsistent businesses are with their social media output. Many of them seem to think that after the initial few weeks, they can allow it to die out. That certainly isn’t the case. A good social media page will be managed on a daily basis for hours at a time. Consistent and engaging content will build a following, but this isn’t something that will develop overnight. You need to give it time if you want to be successful.

Ignoring Your Customers

Facebook gives your customers a lot of ways to get in contact with you. They can direct message you if they want to, for starters. Then, they can go and post a visitors comment if they don’t get a response. Finally, they can post comments on statuses that you have placed yourself. You better believe that if you’ve got an angry customer that isn’t getting a response, they’ll make themselves heard. It’s important to respond as quickly as you can to everything you receive. This will improve your reputation considerably.

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Forgetting Analytics

Facebook provides an analytics service called ‘Insights’ that will monitor things like demographics and engagement. You can tell how well each post has been received, helping you to determine future strategies. If you’re getting big results from a particular hashtag, you can use it again in the future. If you’re struggling to generate interest with big blocks of text, you’ll know not to use them next time. Don’t ignore this invaluable tool.

Missing Out On Paid Services

There a lot of options available to you when it comes to paid services. I know, I know: Facebook is free, right?! Yes, but why should you be limited to what you can get for free? Marketing has always cost businesses money, and Facebook shouldn’t be any different. Firstly, there’s the ability to boost your posts with real money, allowing you to target a greater amount of people. Then, there are expert marketing services that can help you to manage your Facebook account more effectively. There’s always the ability to buy ‘likes’ as well, but that isn’t normally as effective.

Offering Nothing Of Interest

And, we come to the most important part of it all. If you’re not interesting, you aren’t going to engage others on social media. Marketing spiel won’t work here, either. You’ve got to tap into the social media way of doing things, so educate yourself about how to do this. Include plenty of images, videos and trending content to encourage others to pay attention.

[post contributed for tamarhela.com]

You’re Doing it Wrong: Networking on Facebook

(As previously seen on the HelaWrite blog.)

It’s Friday! Awesome! Today, let’s look at networking on Facebook. There are many things that annoy me about Facebook (thank goodness for the unfollow feature), but there are some specific networking faux pas that irk me the most. Let me break it down for you:

1. Friending (ya, that’s totally a word now) for the sole purpose of selling your crap.

-Friending is one thing; networking is another. Networking still involves building a relationship, just like friending does. However, with networking, it’s not pure sales–at least, not right away. In networking, making the connection first is important. If someone doesn’t know you yet, why would they want to buy your stuff? Gimmicks of days past just don’t work anymore. Consumers want to know you first before they invest in your product.

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2. And if someone does accept your friend request for the purpose of marketing: Posting your sales pitch to someone’s Facebook timeline. NO!

-This actually has happened to me before. Not often, but it does happen. I accepted a friend request from a fellow writer, in order to connect, and he posted his book stuff on my timeline as soon as I confirmed the request! What did I do? I hid the post right away and unfollowed him (but still kept the connection). An action like that is like going on a blind date and then proposing at the end. Don’t. Do. It.

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3. Sending unwarranted DMs (direct messages) on Facebook to someone’s personal account.

-Remember Mr. Real Estate from my “You’re Doing it Wrong: Potential Clients/Leads” post? He was on my “no-no” list with his methods of reaching out to potential leads–namely, my sister. After my sister unsubscribed to his newsletters, he not only reached out to her via e-mail, but ALSO sent her a DM–same message–on Facebook! Do not do that! It’s rude, it’s desperate, and it’s annoying.

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So, what is it okay to do?

1. It’s okay, within reason, to reach out on a fan page.

-If you have something relevant to a fan page, go ahead and reach out. Sometimes, I receive messages on my fan page, asking for a reciprocal like. And you know what? If the message is nice, I usually return the favor. We’re all trying to build our networks, and if someone is supporting me, I’m happy to help.

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2. It’s okay to reach out in promo groups.

-Promo groups on Facebook are AWESOME. I am part of some great communities on FB, and the members are extremely supportive of one another. When you reach out or post a promotion, just make sure you are following the rules of each group. Some groups don’t care for self-promotion and others are cool with it. And, I’ll reiterate: READ THE GROUP RULES before proceeding with your promo campaign.

In Summary

Use common sense while networking on Facebook, and if you’re not sure, ask a friend (or e-mail me). Networking with others should be fun, helpful, and courteous. Don’t make yourself look like a social media ogre. It’s just not pretty. Done the right way, you’ll generate leads and build some important relationships for furthering your career.

Do you have any pet peeves when it comes to Facebook networking? Leave a comment!

 

Monday Motivation: Read This Cool Stuff V

(As previously seen on the HelaWrite blog.)

Happy Monday, readers! To start off a new week, here are three great articles to get you motivated. Enjoy!

1. Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic] by Pamela Vaughn at HubSpot

There’s not a whole lot to read here, which is a good thing. Most of the post includes an infographic that shows just how Pinterest is able to live up to the claim in the title of the blog post. I’ve personally been investigating the power of Pinterest this year and use my account for more than building my never-to-be-bought-dream-wardrobe. (Though, I might need an intervention…)

2. What Works For Me On Twitter by Rochelle Moulton

This was a great find. I can’t remember the exact events that led me to this post, but the destination was gold. Moulton doesn’t divulge every Twitter secret, but she certainly gives some great tips that can help any Twitter novice build their following in no time.

3. 4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day by Jason Parks on JeffBullas.com

Before I read this, I was extremely skeptical of spending ANY money to boost tweets on Twitter and posts on Facebook. But the way the article breaks it up into small amounts of change–well, now I’m thinking I may try it out this year to see what happens. The other platforms mentioned–YouTube and Instagram–are not my main methods of marketing myself as an author and/or business person. But, if that’s “your thing,” the article provides some great tips.

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Wishing you all a very happy and productive week. And remember: if you’re in need of an editor/writer, send me a message!

10 Quick Social Media Tips

(As previously seen on the HelaWrite blog.)

Social media can be quite a beast to navigate, but it doesn’t have to be that way. Here are some quick tips to get you started:

1. Be consistent across your platforms

It’s easy to fall into the trap of signing up for every social media platform, setting up a profile, and then forgetting what you have written, only to abandon it and never return. Either choose just a few social media sites to be active on, or keep track of the numerous ones you’ve joined, and make sure your profiles are consistent across the board. It helps with search results and makes you look professional.

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2. Add to your following by hosting a giveaway

An easy way to grow your following is to host a giveaway. This is especially true in “author land,” where I’ve seen my peers do so. I’ve participated in giveaways, too, and they’re very valuable. For all my writer clients, I encourage them to do a giveaway as soon as their book launches. Rafflecopter is an easy and free tool you can use to implement a giveaway. It will cost you something, since you’re giving away a prize, but it’s worth the investment, especially if you want to increase your audience.

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3. Engage with your audience by encouraging a response

Don’t just expect your readers to respond and comment on your posts or blogs. Encourage them to respond. It can be as simple as typing: “Please feel free to comment” or giving them an incentive (like a mini-giveaway or highlighting them as a super fan, etc.). The first thing I learned in high school economics is that “incentives matter,” and this always rings true.

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4. Share interesting information, but try to keep it in your genre

Twitter and Facebook are great platforms in which to share a multitude of information. Being random on a personal page isn’t such a big deal, but being random on a fan page or Twitter feed for your brand? NO. Don’t confuse your followers with your messages. Instead, share interesting and relevant information that continues to build your brand. A little bit of random here and there is fine; just don’t overdo it.

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5. Educate yourself by reading what the experts post

Just like any good writer honing their craft through reading extensively, a brand-builder (that’s you!) needs to read up on his or her field of expertise. For example, I am a writer, copywriter, copyeditor, and consultant. Therefore, I am constantly reading articles that will help my business and my brand: articles about writing, copywriting, copyediting, and topics about which I consult for my clients (marketing, branding, strategy, etc.). I also read numerous articles on social media and marketing, because I’m a sole-proprietor. I don’t have a team to run my business; it’s just me. I need to be an expert in a few fields, but everything else I outsource. 

6. Use a site like justunfollow.com to get rid of Twitter “deadweight”

Justunfollow.com and similar sites are very helpful when it comes to “cleaning house” on Twitter. Rachel Thompson, a very well-known indie author and HuffingtonPost blogger on Twitter, shares her tips in this article and addresses the importance of dropping that social media deadweight. When you grow a large following, of course you can’t interact with everyone, but you can get rid of spammers and bots who will never help your brand.

7. Don’t underestimate Pinterest

Most people are visual, and Pinterest is a visual site. Don’t just use it for fun, pinning recipes you’ll never make and clothes you’ll never be able to afford; use it for your brand! Create boards that correlate with your brand. As a writer, I create boards about writing, grammar, books, and blogs to share with my followers. Think about Pinterest boards you could make for your business, and look at big brands that are doing it right on Pinterest. (Check out my boards on Pinterest by clicking HERE.)

8. Blogging is a powerful tool to build your platform

Contrary to popular belief, blogging is not dead! It’s the new form of journalism for today, and you should definitely be participating in it. Even if you’re not the most prolific writer, you should be sharing things about your company, your brand, your team, and your products/services. You not only improve your SEO, but you break down the wall between you and your customers and can become more relate-able as you share information. 

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9. If you’re selling a book, you NEED to be on Goodreads

Goodreads is the #1 site for authors. Click HERE to read more about it on Writers Digest. You can promote your books for free, host giveaways, and connect with other readers and writers. (Friend me on Goodreads by clicking HERE.)

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10. Use a URL shortener when sharing a link

If you’re sharing links on Facebook or Twitter (or on other platforms), shorten the URL link. I personally use bitly, but there are others you can use. It especially helps on Twitter, when you’re limited to characters. Hootsuite has a shortener for links as well.

Well, those are some quick tips for you!

Do you have any other tips to share? Leave a comment!