5 Ways To Improve Your Business Website

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Every business needs a website, but having a website isn’t enough to suddenly see the clients flooding in. Your website has to be easy to find, easy to navigate and striking enough that it turns visitors into customers. Knowing what needs to be improved isn’t always obvious. Here are a few methods that could be worth trying.

 

Get a professional to review your website

 

The best way to identify your website’s faults is to pay a professional to privately review it for you. They will be able to give honest and constructive criticism on how to improve your site from the design to the navigation. There are many people that can do this very cheaply and professionally.

 

Seek help from web designers

 

If you or a family member designed your website, it may need a little professional sprucing up to make it look a little less amateurish. Alternatively, your site may have been made many moons ago and now looks outdated. Seek professional web designers that can implement advanced user adoption techniques to make it more modern and flashy.

 

Update with regular content

 

Not updating your website regularly can make it look like your business is inactive. A great way to keep your website active is to start blogging. Create posts on your website such as advice columns on issues related to your product and news updates on client interests.

You can also update your website with seasonal promotion and calendar alerts to events such as business fairs and community events that you may be taking part in. You should also post regular testimonials and examples of past work. A buzzing website makes it look like you’re active and getting lots of customers – even if you’re not.

 

Link your website to social media

 

Facebook and Twitter are becoming big marketing opportunities for businesses. From here you can promote straight to family, friends and strangers locally and globally. By linking these social media pages to your website, you will have more online presence, increasing the amount of traffic your website receives. View your website as your store and your social media as your shop front to the world – without social media won’t know you’re there.  

 

Improve your website’s search engine rankings

 

Another way to improve your online presence is to get yourself positioned higher up on search engines such as Google and Yahoo. If your business is appearing on page 30 of search engines, no-one is going to find you. If you’re on the first page – to use the shop analogy once more – you’re effectively moving from the city outskirts to the busy high street.

Whilst there are ways to improve your search engine rankings yourself, it may be more worthwhile investing in an SEO company that have a better understanding of how the algorithms work. Whatever you do, don’t try to cover your website in spammy keywords (like ‘hairdressers’ 100 times if you’re a hairdressing company) as search engines may respond by lowering your rankings (your website will also read horribly and put clients off).  

 

Is Your Business Website Lacking?

Having a business website that gets the message across perfectly to your audience is crucial to your success. While you have plenty of other things to think about, such as your social media channels, focusing on your business website is an important step too. Here’s how to find out if your business website is lacking and what you can do about it:

 

You Have No Personality

 

Your business website should have a personality if you want to keep people engaged and coming back. It may depend on the kind of business you’re running. If you deal with sensitive subjects or very complicated lines of work, then it can be a good idea to keep things professional.

However, in most cases, you must have some personality on your website to get your message across. You can tell people a lot about your business this way, and make them relate to you better. You should be consistent in the way you write and include it where appropriate. It should match the way you communicate with clients on emails and social media too.

 

You Don’t Have A Mobile Version Of Your Site

If you don’t have a mobile version of your site, you’re definitely missing out on a lot of traffic and potential sales. Some people don’t even shop using a computer anymore, they shop using their mobile device. Your site should be responsive if you want to ensure you’re catering for everybody. There’s nothing more frustrating than not being able to see the site you want to see.

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You’re Not Sharing Vital Knowledge With Your Audience

 

You probably have knowledge in your industry that your audience would be interested to know. Why aren’t you sharing it with them? You can do this via a blog on your website. Don’t give away all of your secrets at once, though. Keep your audience coming back for more. Share information with them that will help them when using your product/service. This is the kind of thing that can make you known as an expert in your niche too.

 

You Haven’t Included Important Information

 

You need to have important information on your site, such as a business address, phone number, and a list of FAQs. This will help people make the decision to buy from you.

 

You’re Not Putting A Focus On SEO

 

SEO is crucial. What’s the point in having a great site with lots of personality if people don’t know that it’s there? This isn’t about manipulating the search engines any more though. It’s about giving your audience more value.

 

You’re Always Experiencing Problems

If you always experience problems with your site, you could be losing customers. Having adequate IT support to fix these issues ASAP is crucial to your success.

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Your Site Is Difficult To Navigate

 

Your site should be pretty easy to get around. You don’t want to make it hard for your audience to find bits of information or pages they want to see. Make sure they can get from A-B smoothly.

 

Your Ordering Process Is Too Complicated

If your audience process is too complicated, this can really put customers off buying from you. You should make it as simple to input information as possible.