Can SEO Help You Sell More Books?

As a publisher or book author, the thought of search engine optimization – SEO – is likely to send chills down your spine. After all, creativity is what you are good at, and the technical aspect of SEO can be daunting, to say the least.

But the truth is somewhat different. Using SEO to sell more books is more straightforward than you might think. And, failure to invest some time and money into being more visible online could stymie your chances of success.

With this in mind, this post will outline what you need to get started in SEO. Let’s get started with some of the basics.

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Picture from pixabay

Answering a Question

The first step in understanding how to approach SEO for books is knowing how people use search engines. While your book is likely to rank highly when people search for its title and your author name, not many will. After all, nobody is going to know your name or your book’s name when you are just starting out.

So, the idea is to think about keywords – the phrases and questions people enter into search engines to find what they are looking for. Brainstorm everything you can think of that touches on your book’s subject matter.

Also, use tools like Google’s Adwords Keyword tool to help you identify popular words and phrases. Once you are done, you should have an extensive set of keywords that you can use on your website, or in your book’s description.

Optimize for all Search Engines

Don’t forget that Google isn’t the only search engine in existence. Sure, it’s vital that you optimize for Google, but you should also consider the likes of Bing and other search engines. Knowing about the latest Google update will be crucial to keep your book ranking high – but other platforms have search engines, too.

If you have an account selling books through Amazon, for example, it is imperative to understand how to rank well for your subject. Lots of self-publishing authors fail to do this, and they are missing out on a lot of potential.

Spreading the Word

Search engines follow links and place a good deal of importance on them. It is vital to get your book out there and in the hands of industry authority figures. Doing so will work in a couple of ways. First of all, if an industry thought leader reviews your book and recommends it to their followers, you will increase your sales.

Secondly, search engines place a high value on getting links from reputable websites. The higher quality of website that is linking to you, the better your rankings will be. Some of the most powerful links are from educational establishments or government websites. While it’s hard to get these links, it is not impossible – and it can have a significant impact on your search rankings.

Investing in SEO

Finally, investing in hiring a reputable SEO firm will pay off in the long-term. They can ensure that your site or sales page is optimized to perfection, while you can focus on your relationships with your audience. SEO is not magic, and anyone can learn how to do it – but it is time-consuming. Choosing the right firm to work with should bring you a good return on your investment. Good luck!

It’s a Fugly Life by Mimi Jean Pamfiloff Review

Hello, dear readers!

Just finished reading a fun book called “It’s a Fugly Life.” You can check out my review below, along with all the relevant information about the book, should you decided to give it a read. Enjoyed this book a lot, so I suggest you check it out! 🙂

It's a Fugly Life (Fugly, #2)It’s a Fugly Life by Mimi Jean Pamfiloff
My rating: 4 of 5 stars

I received an ARC in exchange for an honest review.

3.5 stars

This was a fun and quick read by an author I really like. Though it wasn’t as captivating for me as her other books, I did enjoy the fun and romance.

This book is a continuation of Fugly and concludes the story of Lily Snow and her (ex) man Maxwell Cole. Lily has screwed up her relationship with Max and is trying to move on with hot Italian actor Patricio. But something seems off and she’s reluctant to accept his proposal…then enters Max, coming as a strong force back into her life and begging for her forgiveness.

So the question is: who will she choose? Max or Patricio?

Add in quirky supporting characters and Lily’s internal dialogue of acceptance versus the old ugly voices, and you’ve got yourself a fun and touching afternoon read. 🙂

View all my reviews

 

fug2-release-blitz-01It’s a Fugly Life,

Fugly, book #2

by Mimi Jean Pamfiloff

Released October 11, 2016

From New York Times Bestseller Mimi Jean Pamfiloff, comes a new standalone Contemporary Romance.

HE’S PERFECT FOR HER IN EVERY WAY, EXCEPT FOR ONE SMALL ISSUE. HE’S TOO LATE.

My name is Lily Snow. And I was once the kind of ugly that turned heads and made people stare. The worst part was how I let it ruin my life and destroy my relationship with the love of my life: Maxwell Cole, one of the sexiest, wealthiest, enigmatic men on the planet. All because I felt ugly and certainly not good enough for a man’s love.
But not anymore.

One car wreck, three reconstructive surgeries, and some unexpected money have changed my life.

I’ve started my own company, I’ve finally learned to like myself—not love, but like (hey, it’s a journey)—and I’ve met a wonderful new man who’s helped me put Max in the past where he belongs.

There’s only one problem: after six long months, Maxwell Cole is back, asking for the one thing I can’t give him. And he’s not taking no for an answer.

NOTE: This is a continuation of the story FUGLY, but is a standalone.

BUY NOW

 

Excerpt

No, no, no. What did he just f***ing say? I stared at the ass-faced reporter blocking my way to the church. A sadistic smirk stretched across his lips while his crew filmed my reaction. They hoped I’d cry for the entire world on my wedding day, didn’t they?

Maybe I would.

“Tell us, Miss Snow, how does it feel?” He urged the cameraman closer and shoved the microphone an inch from my face. “How does it feel knowing your fiancé cheated on you last night?”

The bastard cheated on me? The night before our wedding? I tried to blink away my tears, but his words felt like a red-hot poker through my collapsing heart. After everything that had happened, every tear shed, every moment of struggle, and the promises made, I couldn’t believe it had all led to this: emotional annihilation.

What did you expect, Lily? Princes don’t fall for frogs. Not in real life. He wanted a beautiful life, a perfect life. He wanted a beautiful wife and beautiful babies. I couldn’t give him those things.

I dropped my bouquet, smoothed down the front of my white dress, and lifted my chin. “It feels like shit.” I turned away from the church, ignoring the roar of the press and the clicking of cameras, leaving behind my last shred of belief in happy-ever-afters.

Those don’t exist. They never did.

 

Giveaway

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About the Author

 

MIMI JEAN PAMFILOFF is a USA Today and New York Times bestselling romance author. Although she obtained her MBA and worked for more than fifteen years in the corporate world, she believes that it’s never too late to come out of the romance closet and follow your dream. Mimi lives with her Latin Lover hubby, two pirates-in-training (their boys), and the rat terrier duo, Snowflake and Mini Me, in Arizona. She hopes to make you laugh when you need it most and continues to pray daily that leather pants will make a big comeback for men.

Sign up for Mimi’s mailing list for giveaways and new release news!

FUGLY, Book #1

A USA Today Bestselling Contemporary Romance from Author Mimi Jean Pamfiloff

UGLY IS IN THE EYE OF THE BEHOLDER…

My name is Lily Snow. I am twenty-five years old, and despite being born with an unattractive face, I have never doubted who I am: smart, driven, and beautiful on the inside.
Until I met Maxwell Cole.
He’s handsome, excessively wealthy, and the owner of Cole Cosmetics. It’s been my dream to work for this man for as long as I can remember. The good news is he wants to hire me. The bad news is he wants me for all the wrong reasons. Ugly reasons.
In exchange, he’s offered me my dreams on a silver platter. The job. The title. A beautiful future. But this man is as messed up and ugly as they come on the inside. I’m not sure anyone can help him, and he just might take my heart down with him.
(STAND ALONE NOVEL)

ON SALE NOW FOR ONLY 99 CENTS

iBooks | KOBO | NOOK | AMAZON | PAPERBACK

Are You A New Author? Please Don’t Make These Silly Mistakes!

There is no denying that writing provides a creative outlet for many a person. Authoring books is a fantastic way to tell a story and share it with limitless amounts of individuals. As you know, one can read books on almost any subject. From crime thrillers to romance novels, and from autobiographies to travel guides, there is a book out there that will interest everyone.

The process of writing a book is often a long and arduous journey. Apart from dedicating time to the cause, what you write has to offer compelling reading. Many authors promote their books and get dismayed when there’s little interest in them. If you’re a new author, make sure you don’t make any of the following silly mistakes:

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Poor spelling and grammar

 

Let’s face it. Every author has their own style of writing. There’s nothing wrong with that, but what can irk many people is coming across spelling and grammar mistakes. It might not sound like a big deal to you. However, I’m here to tell you that it should!

If your first book is full of typos, your audience will find it hard to follow your story. These days, spelling and grammar checks are built into word processing software. And, there are online services like Grammarly that can help you. Make sure you use them.

Unappealing book cover

 

When a person walks into a bookstore, the design of a book cover will capture their attention. We process visual imagery first before written words. As a new author, your readers won’t be people who already know about you.

Your new entry into a particular niche topic can captivate them with stunning visuals. If you’re not a good graphic designer, pay a professional to do your artwork. After all, you wouldn’t build a house if you weren’t an expert bricklayer!

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Forgetting to create a website

 

Thanks to the digital world we live in, many of us buy the books that interest us online. We might head over to sites like Amazon to browse and buy what we want. Still, that doesn’t mean you shouldn’t have a website dedicated to you and your books!

You can use your site as a springboard to launch new books in the future. And let’s not forget what a brilliant marketing tool your website can be. Again, it pays to use an expert web design agency for your new site. Don’t go down the DIY route if your best work looks like a website built in 1995.

Not having another person edit your work

 

You might be a brilliant proofreader. Your spelling and grammar skills may be exceptional. But, you should still get someone else to edit your work. Why?

First of all, your editing will be biased. Of course it will—you wrote the book! A fresh pair of eyes will help you to refine and improve your work until it’s ready for publication.

Second, you might not be thorough with your proofreading. That’s probably because you think your writing is okay. And, third, it will take up a lot of time. Just get someone else to do it for you.

Follow the above suggestions and you’ll have a higher chance of success. Thanks for reading my blog post today.

[post contributed for tamarhela.com]

Self-Publishing: What Makes A Book Successful?

When it comes to getting your writing out there in the public, there are many ways to go about it. One method which is gaining particular popularity in the past few years is self-publishing. In self-publishing, you have a genuine and viable way of publishing your work. What’s more, the lines are being increasingly blurred between traditional publishing and self-publishing. It is now not necessarily a more lucrative venture to go the traditional route. If you are keen to self-publish your book, then you probably want to know how exactly you can ensure that it sells. This is the main fear that many self-published authors face. After all, you of course want it to be as successful as possible. In this post, we will go through some of the main components of what makes a self-published book more likely to sell.

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Captivating Cover

 

Let’s be honest: most of the marketing here is done at the actual point of sale. The old adage of not judging a book by its cover doesn’t actually apply when it comes to books themselves. After all, we all do it – you pick it up, check the cover and decide based on that. To that end, you need to ensure that your book has a cover which captivates and fascinates immediately. To achieve that, you might want to consider brushing up on your graphic design skills. Then, using software like Photoshop Illustrator, you can really work on designing a cover which sells. For training in Illustrator, see https://www.trainingconnection.com/illustrator-training.php.

 

Original Concept

Of course, it would be cynical to say that the actual work had nothing to do with the book’s success. It does, of course. For your self-published book to be successful, you need to ensure that the actual concept is original and fascinating. After all, originality is usually what sells the best. The trick here is to learn how to draw the line. You don’t want to do what everyone else is doing, because you will get lost in it all. However, if you go out on a limb too much, then you might suffer from being misunderstood. If you can find the balance between the two, your book will probably do pretty well. For more on developing a good concept, see http://jillcorcoranliteraryagency.com/what-makes-a-book-sell/.

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Strong Writing

This one should go without saying, but it needs repeating as it is so vital. To sell your self-published book, you need to make sure that the actual writing is as polished and strong as possible. Too many authors rush into publishing before they have even properly proofread their writing. It is far preferable to spend a good amount of time on ensuring your writing is as good as can be. Only then should you even consider publishing it, in any form. Remember that when you go down this route, you don’t have an editor. You need to be your own editor, so make sure that you are strict with yourself. Otherwise, your work might just not cut it. Get these three elements right, however, and all should go to plan.

[post contributed for tamarhela.com]

Let’s Celebrate YA Week!

Happy Monday, and a Happy May to you all, dear readers!

If you don’t already know, it’s YA Week. My publisher, Cosby Media Productions, is running some specials this week, and my books are included. Hooray!

My first book, Spirit Lake, is priced at the regular, low price of $2.99, and this week only, my second book, The Wrong Fairy Tale is just $0.99! Grab it HERE and NOW while you can! This deal will only be available this week!

You can also check out books and specials from my fellow authors at CMP by clicking HERE. Some of the books are discounted or FREE—yes, FREE! Grab them now while you have the chance. 

If you’re unfamiliar with my books, here are the blurbs and covers below. Would love to have some reading love in celebration of YA week. 😉

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Spirit Lake

Six teenagers from Northern California are assigned a group project for their sophomore English class. Little do they know, this project will literally take them on a journey out of this world. Cantelia appears much like Earth, until the teens realize magic is as plentiful as the danger surrounding them. A dark and evil ruler has placed a curse on the tribal people of Sikuku Island—the same island where the teens have been transported. Now, they must help the tribal people break the curse if they ever want to see their own planet again. Alex and her companions quickly learn that there is so much more beyond their comfortable lives in Pollock Pines and its legendary Spirit Lake.

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The Wrong Fairy Tale

Being a hero is not such an easy job after all.

It’s junior year, and Alex and her friends are just trying to survive high school: boring homework, detention, crushes…and a fateful journey through a portal to another planet—you know, the usual. Despite being average California teenagers, this group of six finds themselves on a return trip to the strange land of Cantelia, where their Spirit Guide, Goden, has sent them. This time, they appear near the Alfaran Forest: a place, where, once again, many inhabitants claim these kids are the Chosen Ones and that they will help to find a solution for ridding the forest of a new kind of horror.

Will the teens have the courage to fight the real enemy? Or will they be forever trapped on Cantelia?

***

Remember, you can purchase my eBooks by going to Amazon. Click HERE for Spirit Lake, and click HERE for The Wrong Fairy Tale. 

Also, if you have Kindle Unlimited, you can read my books for free! Super cool, right?! I would love to have some more reviews, too, so help a girl out—yeah? 🙂

Tomorrow, I’ll have another post, highlighting a fellow author and his books. Stay tuned, and happy reading! 

xoxo