Could Blogging Be An Amazing Business Idea That You’ve Been Overlooking?

It’s a well-known fact that adding a blog to your business website can help to increase your business success. However, what about making a business out of your blog itself—is this possible? Yes, it is totally possible. There are lots of bloggers who earn a livable income, all thanks to their blogs.

Of course, that’s not to say blogging as a business is something that’s easy to make a success of, just that it’s something that’s doable. In terms of making a success out of running a blog as a business, there is more to it than meets the eye and it’s important to understand that. So with that in mind, what does it take to make a success of a blog as a business?

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A high-quality site is a must

When it comes to creating a business from a blog, it’s important to understand how crucial your website is, because your site is essentially your business. So, it needs to be smart, stylish, and, most importantly, professional.

When it comes to your blog site, don’t opt to create a free site or go DIY with the design process, instead look into how you can successfully outsource web design so that you can have a high-quality site designed for you. The most important thing when it comes to your blog design is to ensure that it’s responsive, and also that your site is easy to use and navigate. An eye-catching site with an interesting and memorable name is also a must.

You’ll need to do more than just blogging

Yes, if you make it big—aka have millions of followers—you could potentially earn a good income from your blog alone. However, if you want to ensure that your blog has high potential to be successful, you need to do more than just blogging. The best way to make an income from your blog is to use it to advertise your services.

For instance, if you’re a skilled writer, you could offer a content creation service via your blog . This would help to up your income. A lot of bloggers also offer social media management services, for instance. By offering more than blogging, you can up your chances of success.

 

Effective advertising is crucial

Just like with any business, if you’re going to make a success of your blog as a business, effective advertising is crucial. One of the best ways to advertise your blog is by content marketing. Create content that is SEO friendly and interesting and unique, as the more interesting and unique it is, the more likely it is to be shared. The more content is shared, the more likely it is that your blog will bring in a good income.

This is much of what you need to know about turning your blog into an effective business that’s profitable and prosperous. Take note of the tips and advice above, and you can make a success of your blog as a business venture.

 

 

Does Your Business Need A Blog & How Would It Benefit You?

A lot of business owners are unsure of what value a blog would add to their business, and how it would benefit their brand. When blogging first became a thing, back in the early 2000s, it was simply seen as a platform of expression. However, over the past few years, blogging has become an important part of running a prosperous and profitable business. To help you to understand why blogging is so important for businesses like yours, below is a guide to how blogging can help.

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Increase Brand Exposure

One of the best ways to increase brand exposure is by adding a blog to your website. This might sound strange, but it works. If your business blog is packed full of interesting and informative articles, the chances are that your content will be shared on social media, expanding your brand exposure. Someone may find your content on Google and then choose to share it to LinkedIn so that their connections can see it too. If you create great content that people want to share, you can quickly and easily increase your brand’s exposure.

Boost Search Engine Ranking

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Blogging offers an array of search engine ranking benefits. If you post on a regular basis to your blog, it will improve your site’s search engine ranking. As long as each post is at least 300-words long, and is optimized for SEO, it will help to boost your site’s search engine rank. This means understanding how SEO works and realizing that it’s important to ensure all keywords and links are placed in content in a natural way, and are in no way spammy.

There are plenty of resources that you can use to learn more about SEO, such as this Star war SEO Infographic, for instance. The key to success when it comes to SEO and search engine ranking is to understand how the process works. This is important as some things impact search engine ranking negatively, while others have a positive effect.

Build Stronger Relationships

The majority of people want to learn more about a brand and their services before they choose to use them, so they head to their website. If your website not only has an “About Us” page but also a blog that shares interesting and informative articles, potential customers should have all of the information that they need. They can read up about your knowledge and gain a better understanding of what it is that you actually offer.

A blog should also help to improve your credibility as a professional business. You see, if potential customers see that your blog is packed full of industry-specific content that’s well-written and focuses on topics that link to your business, this will give your business more credibility.

Adding a blog to your business website can be highly beneficial for a range of reasons. Not only can a blog that’s packed full of interesting and engaging content help to build brand awareness, but it can also boost your site’s rank in Google and other search engines. The things mentioned above are just a few examples of how adding a blog to your business can be beneficial.

A More Successful Blog Means Treating It Like A Business

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If you have a blog, but you want to make more of it, then there are some essential things you need to consider. The fact is, you can only get so far with your blog as long as you are thinking of it as ‘just a blog’. If you are looking for real, ongoing success, you need to instead think of it as more like a business.

Being business-minded with your blog means that you are more likely to see it become more and more successful – and what blogger doesn’t want that? Still, it is a good idea to take a look at the various things that you should consider.

If you are looking for ways to get your blog to be more popular and successful, then take a look at the following. Here are some essential aspects to bear in mind:

Planning

Ultimately, planning is one of the most difficult aspect of all – and one of the most important. With proper planning, it is much more likely that your blog business will flourish. If you do not plan, then you can’t be sure of where you intend to go. And from that, it is clear that your business is much less likely to enjoy the kind of success you hope for it.

When it comes to planning a blog, there is plenty to take on board to ensure you get it right. The most important thing here is that your plan is as detailed as possible. This is the key: detailed, clear steps towards ambitious, yet achievable, goals. Take a look at your blog as it currently stands. Chances are, you have a good groundwork to work form, but you need more substance. Or you could do with more followers.

If your blog is following a certain niche or topic, then look for other blogs in that same vein. Connect with them – but lay out how you are going to connect, and when.

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If you set yourself small goals along the way, you will find that you get a lot more done. You will also have a fuller sense of ongoing achievement – and this is important to keep you going. Another important part of planning is making preparations for the chance of anything going wrong. If other parts of your plan don’t work out, you need to know what you can do about that to improve the situation.

You might also find that mind-mapping is a great way to envisage the future of your blog. From this, you can then work out the logical steps towards achieving what you want to achieve. Take this stage seriously, and work at it diligently, and you will probably come away feeling ready and able to expand your blogging business into greater and greater success.

Branding

One of the most important parts of running a business is the branding, and this will be the same for your business too. When you are thinking about branding a blog, it is actually relatively straightforward to get it right. A brand needs to be a powerful, fix-all reminder of what your business stands for.

If you have developed a certain ‘voice’ or writing style which goes along with a specific personality, then this is essentially your brand. Work with this, and try to expand it into something a bit more concrete. Then it is just a matter of ensuring that you have real consistency with it. This means going through every bit of output and seeing whether it is brand-loyal. Even small details like the color of your header, and the design of the sites’ layout, need to come into consideration here.

When you send emails, does your signature give you away, or is it loyal to the brand? What about your comments style? You need to think about all of this if you are to get the branding right. With proper branding, your blog is much more likely to draw in greater and greater numbers of readers from all over the world. The point is: find a way of relating to people, and stick to it fully.

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Protection

All businesses need protecting from various threats which abound in the real world. You need to make sure you are doing everything in your power to protect your blogging business against such threats. As a blogger, one of your main concerns here is going to be the theft of your intellectual property. It is vital that you do everything you possibly can to protect your information and your content. Remember: as soon as you publish it, even online, it is legally your intellectual property.

If you see your work posted elsewhere, then you might be wondering what you can do. The truth is, you can actually take legal action against those people if you find your own work to have been stolen. A dmca service can help you to force them to take the stolen material down. This will often solve the issue, but first of all ask them and make sure it is just a genuine mistake. You need to protect your ideas and your writing if you are going to take your blog seriously as a business.

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Assistance

There is often the unconscious assumption that you can’t possibly take on any help. Something about the nature of blogging seems to suggest that it is to be done alone. However, this is nonsense. In fact, treating it as a business means that you should feel perfectly able to hire some help for your blog.

This can come in many forms, depending on what it is you need help with. Take a look at the idea of the human cloud to get you started here. This is the process of hiring virtual assistants and the like online. With this particularly new and unique form of outsourcing, you can pend much more of your time on the actual writing of the content, and less on the maintenance and admin of looking after the site. This alone could make all the difference.

10 Quick Social Media Tips

(As previously seen on the HelaWrite blog.)

Social media can be quite a beast to navigate, but it doesn’t have to be that way. Here are some quick tips to get you started:

1. Be consistent across your platforms

It’s easy to fall into the trap of signing up for every social media platform, setting up a profile, and then forgetting what you have written, only to abandon it and never return. Either choose just a few social media sites to be active on, or keep track of the numerous ones you’ve joined, and make sure your profiles are consistent across the board. It helps with search results and makes you look professional.

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2. Add to your following by hosting a giveaway

An easy way to grow your following is to host a giveaway. This is especially true in “author land,” where I’ve seen my peers do so. I’ve participated in giveaways, too, and they’re very valuable. For all my writer clients, I encourage them to do a giveaway as soon as their book launches. Rafflecopter is an easy and free tool you can use to implement a giveaway. It will cost you something, since you’re giving away a prize, but it’s worth the investment, especially if you want to increase your audience.

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3. Engage with your audience by encouraging a response

Don’t just expect your readers to respond and comment on your posts or blogs. Encourage them to respond. It can be as simple as typing: “Please feel free to comment” or giving them an incentive (like a mini-giveaway or highlighting them as a super fan, etc.). The first thing I learned in high school economics is that “incentives matter,” and this always rings true.

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4. Share interesting information, but try to keep it in your genre

Twitter and Facebook are great platforms in which to share a multitude of information. Being random on a personal page isn’t such a big deal, but being random on a fan page or Twitter feed for your brand? NO. Don’t confuse your followers with your messages. Instead, share interesting and relevant information that continues to build your brand. A little bit of random here and there is fine; just don’t overdo it.

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5. Educate yourself by reading what the experts post

Just like any good writer honing their craft through reading extensively, a brand-builder (that’s you!) needs to read up on his or her field of expertise. For example, I am a writer, copywriter, copyeditor, and consultant. Therefore, I am constantly reading articles that will help my business and my brand: articles about writing, copywriting, copyediting, and topics about which I consult for my clients (marketing, branding, strategy, etc.). I also read numerous articles on social media and marketing, because I’m a sole-proprietor. I don’t have a team to run my business; it’s just me. I need to be an expert in a few fields, but everything else I outsource. 

6. Use a site like justunfollow.com to get rid of Twitter “deadweight”

Justunfollow.com and similar sites are very helpful when it comes to “cleaning house” on Twitter. Rachel Thompson, a very well-known indie author and HuffingtonPost blogger on Twitter, shares her tips in this article and addresses the importance of dropping that social media deadweight. When you grow a large following, of course you can’t interact with everyone, but you can get rid of spammers and bots who will never help your brand.

7. Don’t underestimate Pinterest

Most people are visual, and Pinterest is a visual site. Don’t just use it for fun, pinning recipes you’ll never make and clothes you’ll never be able to afford; use it for your brand! Create boards that correlate with your brand. As a writer, I create boards about writing, grammar, books, and blogs to share with my followers. Think about Pinterest boards you could make for your business, and look at big brands that are doing it right on Pinterest. (Check out my boards on Pinterest by clicking HERE.)

8. Blogging is a powerful tool to build your platform

Contrary to popular belief, blogging is not dead! It’s the new form of journalism for today, and you should definitely be participating in it. Even if you’re not the most prolific writer, you should be sharing things about your company, your brand, your team, and your products/services. You not only improve your SEO, but you break down the wall between you and your customers and can become more relate-able as you share information. 

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9. If you’re selling a book, you NEED to be on Goodreads

Goodreads is the #1 site for authors. Click HERE to read more about it on Writers Digest. You can promote your books for free, host giveaways, and connect with other readers and writers. (Friend me on Goodreads by clicking HERE.)

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10. Use a URL shortener when sharing a link

If you’re sharing links on Facebook or Twitter (or on other platforms), shorten the URL link. I personally use bitly, but there are others you can use. It especially helps on Twitter, when you’re limited to characters. Hootsuite has a shortener for links as well.

Well, those are some quick tips for you!

Do you have any other tips to share? Leave a comment!

Is it February Yet?

Hello, lovely readers!

I have missed you all SO much! It’s been an insane month and I am ready for February! I’ve been somewhat silent on this blog for a few weeks because my life has been crazy. What have I been up to? Well, give me a minute, and I’ll show you!

1. I entered a blogging contest.

Yep, I sure did. It’s for my new blog at my business website, helawrite.com. I am participating in HubSpot’s 30-Day Blog Challenge, and I REALLY hope I win because it would definitely give my business a little boost. You can visit my site and read my latest posts on business. There are some great tips (at least, I think so) that are relevant to anyone. Except babies and children, I guess.

My business website with the new blog front and center.

My business website with the new blog front and center.

2. I was a production assistant on a movie set!

Ah, four days of being a glorified coffee/errand girl. Actually, it was more than that and I did have fun. I got to meet some cool actors and the crew was really nice. I made dinner for everyone one night (aka put frozen lasagnas from Costco in the oven for 2 hours) and that was fun (except for the Costco part–most of you know how I feel about Costco). Everyone remembers you when you feed them, and you’re no longer: “Hey, you!”

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Day 1 on the set of Whipping Boy, in San Jose, CA.

As a writer, I gained some great perspective on the film industry, and was able to talk to some of the actors about screenwriting ideas I have. They were very encouraging and liked what I had to say. All in all, a wonderful experience. The movie is called “Whipping Boy” and it’s in the Sci-Fi genre. It was filmed in San Jose and San Francisco, and it’s a short film being entered into a contest. I will let you all know how it does when I receive an update from my producer friend. And I may be blogging about it, too.

To the left of me: Chris Ely, Co-producer for Whipping Boy. To my right: The famous Jon Talbert, founder of Beautiful Day, a compassion innovator, and well-known speaker. He played a cracked out hobo in the film!

To the left of me: Chris Ely, Co-producer for Whipping Boy. To my right: The famous Jon Talbert, founder of Beautiful Day, a compassion innovator, and well-known speaker. He played a cracked out hobo in the film! (Which is why his eyes are very red.)

(To find out more about Chris Ely, click HERE. To find out more about Jon Talbert, click HERE. Jon happens to be one of my clients through HelaWrite and he’s awesome!)

3. My little sis bought a house!

Okay, she’s not “little,” but she is my younger sister. My sister, Julia, bought her first house. I am so proud of her, especially because she’s a single mom and works her butt off to provide for her son. All her hard work is paying off and now she owns some real estate. Therefore, like any good sister, I’ve been at her place every few days for the past 3 weeks to help her with the move.

My nephew and I, a year ago, on his 6th birthday. He's grown since then, and my hair is all gone. :)

My nephew and I, a year ago, on his 6th birthday. He’s grown since then, and my hair is all gone. 🙂

As a special treat for my adorable nephew, I painted his room with a custom “Tron-themed” runner, and he loves it. My sister bought a Tron rug for his room, so I was inspired by that, but kind of made up the design as I went. At one point in my college career, I was an interior design major, so I had a lot of fun coming up with the design for his room. I also put chalkboard paint on one wall and am building a sort of art center for him. He is quite the artist and I wanted to give him a special space.

Blank canvas.

Blank canvas.

Chalkboard paint.

Chalkboard paint.

The layout.

The layout. (If you squint, you can see the pencil lines.)

Phase 1: Dark blue.

Phase 1: Dark blue.

Phase 2: Black glitter paint added.

Phase 2: Black glitter paint added.

Phase 3: Silver paint added.

Phase 3: Silver paint added.

Phases 4 & 5: Blue glitter and glow-in-the-dark paint added.

Phases 4 & 5: Blue glitter and glow-in-the-dark paint added.

Room complete!

Room complete!

And, of course, I put up his Tron decals from his old room.

And, of course, I put up his Tron decals from his old room.

4. And speaking of art…

I DID take some time for myself during the chaos. I found these awesome ideas for a calendar journal and made one for myself. I recycled old maps I had from traveling in Spain 6 years ago, and used them as part of the calendar decor. I have finally admitted to myself that I am never going to scrapbook and decided to put those papers and stickers to good use. I’m pretty pleased with the results!

Gluing on pieces of the map to make squares for each day.

Gluing on pieces of the map to make squares for each day.

A blank canvas, ready to be filled with thoughts and events.

A blank canvas, ready to be filled with thoughts and events.

Really liking February. :)

Really liking February. 🙂

I will be blogging more regularly in the weeks to come, so thanks for bearing with me. And next month, I plan on revealing the cover for my 2nd book, The Wrong Fairy Tale! I can’t wait to share it with you all. It is awesome!

Oh yeah, I did read Beautiful Creatures and Warm Bodies and will be doing a movie/book comparison in the weeks to come. And I took some time to enjoy good wine, too. 😉

Enjoyed this red while I was painting into the night.

Enjoyed this red while I was painting into the night.

Until next time,

Tamar xoxo