A More Successful Blog Means Treating It Like A Business


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If you have a blog, but you want to make more of it, then there are some essential things you need to consider. The fact is, you can only get so far with your blog as long as you are thinking of it as ‘just a blog’. If you are looking for real, ongoing success, you need to instead think of it as more like a business.

Being business-minded with your blog means that you are more likely to see it become more and more successful – and what blogger doesn’t want that? Still, it is a good idea to take a look at the various things that you should consider.

If you are looking for ways to get your blog to be more popular and successful, then take a look at the following. Here are some essential aspects to bear in mind:


Ultimately, planning is one of the most difficult aspect of all – and one of the most important. With proper planning, it is much more likely that your blog business will flourish. If you do not plan, then you can’t be sure of where you intend to go. And from that, it is clear that your business is much less likely to enjoy the kind of success you hope for it.

When it comes to planning a blog, there is plenty to take on board to ensure you get it right. The most important thing here is that your plan is as detailed as possible. This is the key: detailed, clear steps towards ambitious, yet achievable, goals. Take a look at your blog as it currently stands. Chances are, you have a good groundwork to work form, but you need more substance. Or you could do with more followers.

If your blog is following a certain niche or topic, then look for other blogs in that same vein. Connect with them – but lay out how you are going to connect, and when.


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If you set yourself small goals along the way, you will find that you get a lot more done. You will also have a fuller sense of ongoing achievement – and this is important to keep you going. Another important part of planning is making preparations for the chance of anything going wrong. If other parts of your plan don’t work out, you need to know what you can do about that to improve the situation.

You might also find that mind-mapping is a great way to envisage the future of your blog. From this, you can then work out the logical steps towards achieving what you want to achieve. Take this stage seriously, and work at it diligently, and you will probably come away feeling ready and able to expand your blogging business into greater and greater success.


One of the most important parts of running a business is the branding, and this will be the same for your business too. When you are thinking about branding a blog, it is actually relatively straightforward to get it right. A brand needs to be a powerful, fix-all reminder of what your business stands for.

If you have developed a certain ‘voice’ or writing style which goes along with a specific personality, then this is essentially your brand. Work with this, and try to expand it into something a bit more concrete. Then it is just a matter of ensuring that you have real consistency with it. This means going through every bit of output and seeing whether it is brand-loyal. Even small details like the color of your header, and the design of the sites’ layout, need to come into consideration here.

When you send emails, does your signature give you away, or is it loyal to the brand? What about your comments style? You need to think about all of this if you are to get the branding right. With proper branding, your blog is much more likely to draw in greater and greater numbers of readers from all over the world. The point is: find a way of relating to people, and stick to it fully.


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All businesses need protecting from various threats which abound in the real world. You need to make sure you are doing everything in your power to protect your blogging business against such threats. As a blogger, one of your main concerns here is going to be the theft of your intellectual property. It is vital that you do everything you possibly can to protect your information and your content. Remember: as soon as you publish it, even online, it is legally your intellectual property.

If you see your work posted elsewhere, then you might be wondering what you can do. The truth is, you can actually take legal action against those people if you find your own work to have been stolen. A dmca service can help you to force them to take the stolen material down. This will often solve the issue, but first of all ask them and make sure it is just a genuine mistake. You need to protect your ideas and your writing if you are going to take your blog seriously as a business.


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There is often the unconscious assumption that you can’t possibly take on any help. Something about the nature of blogging seems to suggest that it is to be done alone. However, this is nonsense. In fact, treating it as a business means that you should feel perfectly able to hire some help for your blog.

This can come in many forms, depending on what it is you need help with. Take a look at the idea of the human cloud to get you started here. This is the process of hiring virtual assistants and the like online. With this particularly new and unique form of outsourcing, you can pend much more of your time on the actual writing of the content, and less on the maintenance and admin of looking after the site. This alone could make all the difference.