Self Published? Promote Yourself!

Self publishing is now a popular and accessible way to get your work published. There are many positives to self publishing: you can decide everything about the book from the cover artwork, to the page size, to the lettering font, to the publication date.

Compare this with a traditionally published writer, and you will have a lot more leeway in deciding what you want and what you do not want for your book. Publishing houses tend to decide the artwork (with sometimes a little bit of input from you), they decide the publication date, and they also decide on the look and feel of the book as a whole.

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However, publishing houses also do put a lot of work in for you, their author. They will promote your book, get in touch with reviewers, set up giveaways on book websites, and they will also be able to get your book stocked in bookshops big or small. They will also contact literature events and festivals for you, so you can attend these spaces and read your work to an audience.

Self-publishing involves a lot of work from you, and that is something you should be prepared to do in order for your book to be accessed, seen and read by as many people as possible. Of course, you can employ freelancers to market and promote your book for you, but that can involve a lot of money and sometimes will not mean you get the results you want.

A lot of self published authors make the decision to promote themselves. This gives them complete freedom in connecting with other readers and writers, and they can develop a voice of their own on social media.

Websites like Facebook and Twitter are great and unique ways to develop an audience for your work. Facebook allows you to create a separate page from your personal profile where you can make an ‘author page’. This allows you to set up promotions for when you feel ready to, giveaways for when you reach a certain amount of page likes, and is great for blogger outreach – in the sense that you can connect with book bloggers on their personal Facebook profiles, see if they are the right blogger for you, and create a more personal relationship with them rather than just sending them a copy of your book.

Twitter is fantastic at creating instant connection between your readers – and you.Simply by using relevant hashtags, you will gain more followers, and you can also develop a loyal following of fans on there by posting photos, retweeting and voicing your opinion. The more followers you have, the more successful you will look – so get following and sharing!

Self-publishing is now a viable route which many writers are taking very seriously. You solely control your finances rather than a traditional publisher taking a percentage of sales, have the only say on what your book is going to look like, and generally have complete control over absolutely anything to do with your book.

Turn Your Idea For A Book Into A Business

If you have an idea for a book, chances are that you are really excited about the prospect of becoming a published author and joining the echelons of writers who are household names. You are dreaming of the royalty cheques streaming in, making you richer than you have ever been before, and find yourself daydreaming about attending highbrow literature festivals, with venues packed out at the just the whisper of your name. But, of course, you need to find the time to write your book first – and that can mean making some brave and hard decisions.

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It is not uncommon for writers to take breaks from their jobs in order to write a book, or even turn to part-time hours so they can have more time to themselves to write while still maintaining a cash flow. It can be really hard to actually finish a book – starting one can be much easier depending on your creative flow and the way you work – but getting down to finish a book can, indeed, take much longer than you initially planned.

It is also difficult to earn a comfortable living as a writer – let alone a lavish one – so you will need to do all you can to ensure your name is known and that your writing gathers a following. A finished book can take numerous edits and rewrites until is fully formed into the work that you want it to be.

If writer’s block is a problem sometimes, it can be tempting to delete all your work off the laptop, or scrap hard copies of it. Some writers work like this, and it works for them well as they tend to remember a lot of what they have written and adjust and edit it as they start again. Look at Paper Shredder Pros if you are a person who works better from their mind. However, never ever delete any work regardless of how tempting it may seem. Each word, each sentence, each phrase may come in handy one day, so keep all of your writing and even back it up in your computer.

Once your book is complete, it is then up to you to decide whether to self-publish or traditionally publish. Once your book is published, there is a chance you can make good money from it and earn your living that way – therefore, you could eventually turn your idea for a book into your own self-employed business, doing what you love!

Do not be downhearted when you get rejection letters. Every writer in the world has been rejected during their career. Even the most famous writers have received rejections only for their books to become bestsellers worldwide, and some of these books have even ended up holding an important place in today’s literature scene.

If you firmly believe your idea for a book has the potential to be popular and will be received well, then a good and astute piece of advice is this: go ahead and write it.

Building A Strong Reputation For Your First Book

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There are few moments more exciting in the writer’s life than just after you have published your first book. It is also a nerve-wracking time, however, as you are never quite sure just how it is going to go. Sales are not guaranteed, and it can be a challenge to figure out exactly how you are meant to sell it.

Fortunately, there are positive steps that are always available for you to take. As long as you are following these basic guidelines, it is much more likely that your book will get into more readers’ hands. To that end, let’s take a look at some of the best things you can do for the reputation of your book.

Build An Audience First

In many ways, one of the most important aspects of the whole experience is the timing. As long as you get the timing right, you can be sure that your book will at least sell some copies. But what do we mean by correct timing? Most of all, you want to make sure that you as a writer have some kind of audience, even before you publish your book. If you do not have anything in the way of publicized interest, then it is much less likely that people will buy your book.

In order to develop an audience, you can do a number of things. If you are not already active on Twitter and Facebook, make sure you sign up and start interacting. You might also want to gain interest in your local areas by giving readings at local events and the like.

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Design A Stand-out Cover

The old saying about not judging a book by its cover is not really fair – after all, who doesn’t do exactly that when they are scanning the bookshelves? The cover does make a huge difference to whether or not people pick up your book, so you may as well put a lot of effort into getting it just right.

Cover design is a whole art in itself, and a great cover is one which takes both the contents of the book and your personal branding into account. You might also find that using an online service like this Wattpad book cover maker helps to get the cover design for your book just right.

Branding

Personal branding is vital if you want to be taken seriously as an author. This much is clear, and your brand should be reflected in your book in some way. But the book itself should also have a distinct kind of branding attached to it. This simply means that wherever you promote it, you follow the same set of stylistic concerns.

This massively increases your chances of the book being considered as a viable option for purchase. If you are unsure on how exactly to market your book in this way, then you might want to consider getting some help on that part of the process. It really does make a world of difference.

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Can SEO Help You Sell More Books?

As a publisher or book author, the thought of search engine optimization – SEO – is likely to send chills down your spine. After all, creativity is what you are good at, and the technical aspect of SEO can be daunting, to say the least.

But the truth is somewhat different. Using SEO to sell more books is more straightforward than you might think. And, failure to invest some time and money into being more visible online could stymie your chances of success.

With this in mind, this post will outline what you need to get started in SEO. Let’s get started with some of the basics.

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Answering a Question

The first step in understanding how to approach SEO for books is knowing how people use search engines. While your book is likely to rank highly when people search for its title and your author name, not many will. After all, nobody is going to know your name or your book’s name when you are just starting out.

So, the idea is to think about keywords – the phrases and questions people enter into search engines to find what they are looking for. Brainstorm everything you can think of that touches on your book’s subject matter.

Also, use tools like Google’s Adwords Keyword tool to help you identify popular words and phrases. Once you are done, you should have an extensive set of keywords that you can use on your website, or in your book’s description.

Optimize for all Search Engines

Don’t forget that Google isn’t the only search engine in existence. Sure, it’s vital that you optimize for Google, but you should also consider the likes of Bing and other search engines. Knowing about the latest Google update will be crucial to keep your book ranking high – but other platforms have search engines, too.

If you have an account selling books through Amazon, for example, it is imperative to understand how to rank well for your subject. Lots of self-publishing authors fail to do this, and they are missing out on a lot of potential.

Spreading the Word

Search engines follow links and place a good deal of importance on them. It is vital to get your book out there and in the hands of industry authority figures. Doing so will work in a couple of ways. First of all, if an industry thought leader reviews your book and recommends it to their followers, you will increase your sales.

Secondly, search engines place a high value on getting links from reputable websites. The higher quality of website that is linking to you, the better your rankings will be. Some of the most powerful links are from educational establishments or government websites. While it’s hard to get these links, it is not impossible – and it can have a significant impact on your search rankings.

Investing in SEO

Finally, investing in hiring a reputable SEO firm will pay off in the long-term. They can ensure that your site or sales page is optimized to perfection, while you can focus on your relationships with your audience. SEO is not magic, and anyone can learn how to do it – but it is time-consuming. Choosing the right firm to work with should bring you a good return on your investment. Good luck!

Are You A New Author? Please Don’t Make These Silly Mistakes!

There is no denying that writing provides a creative outlet for many a person. Authoring books is a fantastic way to tell a story and share it with limitless amounts of individuals. As you know, one can read books on almost any subject. From crime thrillers to romance novels, and from autobiographies to travel guides, there is a book out there that will interest everyone.

The process of writing a book is often a long and arduous journey. Apart from dedicating time to the cause, what you write has to offer compelling reading. Many authors promote their books and get dismayed when there’s little interest in them. If you’re a new author, make sure you don’t make any of the following silly mistakes:

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Poor spelling and grammar

 

Let’s face it. Every author has their own style of writing. There’s nothing wrong with that, but what can irk many people is coming across spelling and grammar mistakes. It might not sound like a big deal to you. However, I’m here to tell you that it should!

If your first book is full of typos, your audience will find it hard to follow your story. These days, spelling and grammar checks are built into word processing software. And, there are online services like Grammarly that can help you. Make sure you use them.

 

Unappealing book cover

 

When a person walks into a bookstore, the design of a book cover will capture their attention. We process visual imagery first before written words. As a new author, your readers won’t be people who already know about you.

Your new entry into a particular niche topic can captivate them with stunning visuals. If you’re not a good graphic designer, pay a professional to do your artwork. After all, you wouldn’t build a house if you weren’t an expert bricklayer!

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Forgetting to create a website

 

Thanks to the digital world we live in, many of us buy the books that interest us online. We might head over to sites like Amazon to browse and buy what we want. Still, that doesn’t mean you shouldn’t have a website dedicated to you and your books!

You can use your site as a springboard to launch new books in the future. And let’s not forget what a brilliant marketing tool your website can be. Again, it pays to use an expert web design agency for your new site. Don’t go down the DIY route if your best work looks like a website built in 1995.

Not having another person edit your work

 

You might be a brilliant proofreader. Your spelling and grammar skills may be exceptional. But, you should still get someone else to edit your work. Why?

First of all, your editing will be biased. Of course it will—you wrote the book! A fresh pair of eyes will help you to refine and improve your work until it’s ready for publication.

Second, you might not be thorough with your proofreading. That’s probably because you think your writing is okay. And, third, it will take up a lot of time. Just get someone else to do it for you.

Follow the above suggestions and you’ll have a higher chance of success. Thanks for reading my blog post today.

[post contributed for tamarhela.com]