If you want your business to be a groundbreaking success you need to make sure that you are maximizing your marketing strategy. You need set it up so you can reach the widest audience possible and that you connect with customers in a way that ensures that they will give you repeated sales.
To do this, you need to think big. One little website with a few pieces of content won’t cut it. A couple posts on social media networks each day isn’t going to create a lasting impression. Customers aren’t going to be dazzled by a dull website with virtually zero forms of immersion and interaction.
Marketing, particularly online marketing, is one instance where bigger is always better. Effectively, you need to go hard or go home. You can bet your competition won’t be taking it easy when they market their business. That’s why you do need to be prepared to create an impact.
So, how can you do this? Well, you can start by thinking about content and what makes content appealing, enticing and successful. Great content will capture the attention of an audience, send them towards buying a product and make them feel connected to your company. At same time, the best content won’t even feel like marketing to them. The information will be so useful and of such high quality that the idea it’s just marketing won’t even cross their mind.
Bigger, Better, Badder Content Campaign
First, let’s think about where you’re going to be releasing content. We recommend that you have multiple resources online for releasing and promoting content. So, you might have a blog, a business website and a shop. That shop and website will also have a separate blogging platform for more direction versions of content promotion. Is it possible to handle so many different types of resources online?
You can if you use a service such as WooCommerce Multisite. With this service, you can run multiple WordPress blogs from the same server. This keeps your strategy efficient, effective and ensures that all the sites operate at a rapid rate.
You can guarantee that all your sites online are built to the same quality level. This will ensure that customers do not leave the site before a purchase because it wasn’t easy to use or because it was running at a slow speed.
Next, you need to think about how often you’re going to release content. If you’re planning on using content as one of your main forms of marketing, you need to have a release schedule. The best way to do this is to set it up on a spreadsheet with all the content ready to go. That way, you can release different pieces like clockwork every other day.
You should also consider the type of content that you’re going to use. Be aware that is possible to recycle old content that has been successful and is no longer held in the internet indexes. If it’s not in the index, you can’t be accused of copyright by utilizing it. It’s free for all, and to find it, you just need to search for dead sites. You can then investigate whether the content was well received and how many times it was shared.
Obviously, you’re looking for content that was positively received, went viral and is relevant to your business. Filling your sites and blogs with this type of content is sure to get you the attention that you want online.
Be aware that these days you might also need to work for your content. You should make sure that you are reaching out to bloggers and site owners. Popular bloggers might be interesting in writing content for your site. If they do this, it can be mutually beneficial. They can gain support from your customers.
Meanwhile, you can make sure that your business is linked to a popular blog with a large readership. Are you starting to see what we mean by go big or go home? Let’s move on and look at how you can use social media in a similar way.
Stand Out On Social Platforms
It has been suggested that social media is now the greatest weapon for the online marketer. With social media, you can push your business to new heights and reach a larger customer base. You can even create a story or context online that the media will be interested in. Hashtags that are trending on Twitter are often picked up by the media and used as part of a story.
Hollywood is an example of this. Movie producers often create hashtags for new films in the hope that it will start trending. If it does, it will then be reported that the movie has a positive buzz online, boosting the effects of marketing efforts.
Of course, hashtags aren’t the only way you can create a buzz online. You can also set up groups on social media such as Facebook. With a group like this, you can make sure that customers can interact with you and connect with other clients. Fitness instructors often use this tactic to make their customer base a community. They can produce user generated content and connect with their clients on a more personal level.
Live feeds were also very popular in 2016 and that trend is expected to continue. Setting up a live feed on a social network is easy. You can then provide instant and immersive content to customers, once again, building hype.
Product Viral Media
Lastly, the major aim when releasing content online is to go viral. But how do you do this? The best way is to create content with a context and a story. The best marketers are essentially highly skilled story tellers. They know what makes an audience tick and want to read on. You need to write clickbait headlines that capture their interest as well as their imagination.
Do this and you’ll see the benefits of creating promotional campaigns that stand out in the online world. It’s possible that your business could reach exciting new heights in the new year if you follow this advice.
Marketing can make or break a business. You could have the most innovative product out there but if nobody knows about it then they aren’t going to buy or use it. You need to structure your marketing and tailor it to your business needs. Startups especially need all the help they can get to beat out competition from longstanding competitors. Here are some top tips for success within marketing.
Tailor Your Website
The majority of businesspersons who set up their own company have no idea how to code. It’s tough, very tough, and a quality website takes a while to formulate. But remember, it’s one of the biggest branding tools you have, think of it like a shop window. A mistake certain businesses make is setting up a generic website and not knowing whether it fits within their target niche.
For example, experts will know what kinds of websites work within each kind of specific area. The best dental websites are built by people who know what looks good and attracts custom. Find an expert in website creation and use them or at least research how other similar sites look in your field.
Go Old School
In the age of technology we sometimes forget tried and tested old school methods of marketing but they really do work. All they cost is time. Sure, you can pay for a bunch of business cards or flyers and post them but there’s nothing better than knocking doors and telling people about the new product you offer. It really does work and gets people engaged.
Of course, many people won’t want to know, and that’s fine, you tried. It drums up business for you new product in your local area. All it takes is a few interested people and word will quickly spread. You can also volunteer to speak at seminars and trade shows, this does the same thing but for people who have taken time out of their day to listen to what you say and is a tried and tested method of getting your brand out there.
Just like the old school methods work for some people, if you want your product to be seen by the younger generation and those who are tech savvy your best bet is to get it on social media.Create a page on Twitter and Facebook, then you need to post smart, coherent and well written content that will attract people to your page and hopefully your website, leading to sales.
Stay On Top Of Your Traffic
If you use a service like Google Analytics you can observe exactly how many people visit your website and also where they visited it from. This is great for ascertaining which elements of your marketing works and what doesn’t.
For example, if loads of traffic comes from Facebook but not Twitter you need to change something on twitter and vice versa. If you’re getting no traffic at all you need to up your content posting or instead start to increase the quality, there are many freelance writers out there who can write quality content for you if you don’t have the time to do it yourself.
You may not think it, but it can be pretty easy to get your business stuck in some kind of marketing rut. Far too many business owners will try out a range of different tactics, and end up settling on what they feel most comfortable with, without considering anything in the way of continual improvement. If you feel your marketing isn’t doing all it can for you, here are some things that could be missing from your strategy.
It’s a pretty common mistake for business owners to lean on a range of ads with a very broad focus, aiming to appeal to a vast audience, made up of various different groups, all at the same time. If you get stuck in this habit, it can really grind down the strength of your lead generation efforts.
Now that everyone’s using mobile devices, it’s easier than ever for businesses to collect an abundance of data from individual customers. This, in turn, has sparked a huge shift in marketing strategies, with more and more brands tailoring their materials to individuals, rather than people in general.
If you’re not doing this, then you’re bound to fall behind your close competitors. Make sure you’re segmenting your customer data, and crafting marketing materials that cater to individual niches in your customer base.
More Varied Content
Image source: Wikimedia
While blog posts, press releases and other written word content can be hugely effective, it shouldn’t be the only ingredient going into your content marketing strategy. By and large, customers are getting bored with words. They want videos, visuals and sharp graphics.
When you’re incorporating imagery into your content the right way, you’ll be able to tell a much more memorable story, and create a whole new spectrum of emotions tied to your brand. Understandably, you may not have the resources or know-how to craft great visual content for your marketing campaign.
Fortunately, there are countless businesses out there which you can outsource this kind of work to. From video firms like Rocket Productions to freelance graphic designers for infographics, you’ll have no trouble sourcing visuals that will make your content marketing much more varied and effective.
Emphasis on Data
Your marketing can’t survive if every decision you make is based on hunches, hearsay, and trial and error. If you let things carry on like this for too long, you’ll inevitably hit a rude awakening.
At the very start of your marketing campaign, make sure you’re applying tools that will allow you to look into the way your customers are behaving, and make smart decisions based on what you find. This will ensure that every little change you make to your marketing will be based on solid, real-world insights, and therefore much more effective in the long run.
Obviously humans can be pretty unpredictable, and numbers can only take you so far. However, if you don’t take the guesswork out of your marketing, you’ll only be setting yourself up to fail.
Take a good look at your current marketing campaign, and see if any of these are missing from it.
Content marketing is one of the most effective facets of modern marketing around, and the appeal of it is pretty obvious. All you need to do is write a few articles several times a week, produce in-depth, masterful, SEO-friendly content, and then wait for the leads to come flooding in.
As easy as this sounds, you may have found that your content marketing isn’t performing quite as well as you’d like. Here are a few common mistakes which could be holding it back.
Your Content Isn’t Useful
You might be an excellent writer. However, a beautifully written article that doesn’t offer any value or solve any problems isn’t going to be received all that well. Let’s say someone wants to clear an ice dam in their gutter, and all you write about is the damage that it will cause to their gutter. You may have taught them a lot about the root of their problem and the amount of damage that ice dams can cause to gutters, but you still haven’t solved their problem.
Before you start composing any piece of content, take the time to get in your target market’s heads, articulating the questions they’re going to be asking, and planning to answer them.
You’re Not Outsourcing When You Need To
You might have all the skills and specific marketing know-how to craft a formidable marketing campaign. However, if you don’t have the time to keep on top of it, then your leads are going to suffer. As I’m sure you’re aware by now, running a successful business is no walk in the park. You’re going to have to worry about your licensing, negotiating with suppliers, keeping your shipping on-time and affordable, and cover a whole host of other niggling tasks.
When you’re trying your best to make sure the venture can survive financially, it can leave very little time for making sure your marketing is doing all it can for you. As a business owner, time is the most valuable resource you have. If you’re finding yourself squeezed for time when it comes to your content marketing, consider outsourcing at least some of it to services such as Copywriter Today.
You’re Selling, Not Teaching