Most people change career on average 5 times during their professional life. Consequently, it’s fair to say that at some time during your professional journey, you’ll be faced with the challenges of how to best change career without going back to an entry-level position.
For a lot of ambitious workers, changing careers is often the best solution when they feel stuck in their current professional position. A dead-end job is generally the first and main catalyst for a change of career. Needless to say, nobody wants to leave a job that doesn’t offer any progress to land an apprentice and poorly-paid position in another industry sector.
So how do you ensure that this doesn’t happen to you? After all, it’s important to understand that when you change career, you approach a brand new industry sector. However, just because you’re coming to a new sector, it doesn’t mean that you should come entirely unprepared.
Do you want some professional change?
#1. Don’t go unprepared
There’s no need to hope for the best when you want to switch career. You need to show that you’ve got the skills your new career demands to make it work. In other words, you need to learn and hone some of the skills you’ll have to use in your new career.
For instance, if you’re looking to enter the health sector, you’ll find great online courses with the MSN Leadership & Innovation programs. Ultimately, when choosing your online courses, it’s best to select classes and workshops where you can interact with an individual tutor. Stay away from free online academies that don’t offer professional certifications.
Additionally, while you might be tempted by university studies, you’ll find it easier to maintain your current job with online studies. Create a strategic study plan that respects your holiday: Everyone needs a day off to recharge their batteries!
#2. You can’t do it on your own
You can’t start from scratch and hope to climb the professional ladder quickly. You need to build a network around you to tap into people’s knowledge and connections. Admittedly, it’s a tricky exercise that requires a lot of practice and emotional intelligence.
But, it can be difficult to network without feeling like an impostor. Instead, you need to focus your efforts on making new friends instead of making professional connections. As you’re meeting people who might be experts in their sector, you need to bond emotionally with them. Businesses are, after all, made of people.
#3. Your previous experience matters
It would be foolish to assume that you’re inexperienced. You just don’t have any experience of a specific industry sector. However, what you’ve learned and done in your career so far can be hugely valuable, even in your reconversion.
A high-stress environment would have taught you to keep your head cool at all times. Fast-paced workplaces are a great place to learn organization and time management. The list can continue forever. You’ve got plenty of essential soft skills for your new career; you’re not an amateur.
What makes a career switch work is not the sole strength of your motivation. But gaining the certifications you need to qualify as an applicant, as well as building a new network, can be useful tools for your career. Finally, don’t ignore your previous experience.
The online market space is fast growing and in this scenario, if you want to stay ahead of your competitors then you need to make use of varied marketing strategies that are available. The more competitors you have in your niche, the more difficult it becomes to capture new targeted leads. As such, if you are struggling to generate new leads for your business then one proven hack that can be mighty useful is a landing page.
Designed to obtain a single goal, the primary aim of all landing pages is to help you capture better leads for your business that converts. You can make use the landing page for varied marketing campaigns and it will help you achieve your marketing goals seamlessly – be it increasing sales for a specific product or for building a robust email marketing list. The benefits of a landing page for businesses are many, such as:
Improve Brand Visibility
Higher Search Engine Rankings
More Traffic To Your Website
Increased Brand Credibility and Loyalty
So, if your goal is to generate more leads and increase your siteís search rankings and traffic then creating a landing page is a must. However, building a landing page that will help you yield maximum returns on your investment can be a challenge.
The reason for this is because most marketers are often times clueless as to what are the important landing page factors that they need to include. This leads to them committing common landing page mistakes that can hurt their bottom line.
Therefore, to make the task of building a landing page easier for you here is an infographic that offers 11 simple tips to create an amazing landing page that converts. So, go ahead and take a look at this landing page infographic now and make the most out of it!
The Anatomy Of A (Perfect) Landing Page [Infographic] by the team at LeadForest
Guest post by Kristel Kinne of Lead Forest.
Kristel is a Digital & Social enthusiast. She loves to write about latest trends in Social Media, SEO & Everything Digital.
Find her at the following:
(Special guest post by Dawn Mentzer)
Employees can be among your best brand advocates, as their positive messages about your company reach their friends and followers on social media.
But their online activity can be the proverbial thorn in your side when it (intentionally or not) begins to reflect negatively on your company’s public image.
Consider the following plausible scenarios that could reflect badly on a business’s reputation:
Sales consultant Larry’s extracurricular escapades on Instagram
Tech support specialist Emma’s spirited political rants on Twitter
Overenthusiastic customer service representative Bill’s snaps about a confidential product enhancement that’s under development to 102 of his closest friends
Accounts payable clerk Lisa’s digs directed at a co-worker on Facebook
What can you do if employees’ online conduct is putting your company’s character in jeopardy? Is bad behavior online grounds for firing employees?
Maybe. Or maybe not.
In this article on the Monster blog, the attorneys interviewed share that employers need to proceed with caution. The National Labor Relations Board protects employees’ rights regarding off-duty conduct, and the laws on businesses’ rights to discipline employees for inappropriate online activity on their personal time vary from one state to the next. And every case is unique.
It’s tricky territory. But a reasonable start for business owners is to take to heart this idiom: the best offense is a good defense.
Companies that have a clear social media policy in place for their employees may have a better chance of avoiding issues and a stronger leg to stand on when someone goes against their wishes.
Small Business Social Media Policy Food for Thought
As with any HR policy and document that has potential legal ramifications, small business owners could run into trouble if they try to create a social media policy completely on their own. An HR professional and attorney can provide specifics about what restrictions a policy can or cannot not include.
Here are some considerations for business owners to mull over as they think about creating their social media policies.
A Business May Need Two Social Media Policies
One for employees who use social media for personal purposes and another for employees who manage the company’s social media accounts.
For the employees using social media for their personal purposes, there are two flavors of social media activity to address:
Using social media on company time
Posting about the company, the people who work there, and things that are happening at the company — during employees’ personal time.
What Guidelines for Social Media Use Do Businesses Include in Their Policies?
From several social media policies online, including those shared in a Hootsuite published blog post and on the Society for Human Resource Management (SHRM) website, some reminders made for employees are:
Online activity should not violate a company’s confidentiality policy.
Everything published online may never disappear; therefore employees are encouraged to act responsibly and appropriately.
Readers may view employees as spokespersons for the company.
Conduct that adversely affects job performance (of the employee or associates) or otherwise adversely affects those involved with the business may result in disciplinary action.
Some of the guidelines within the policies include language about:
Limitations on use of blogs, personal social media, social media monitoring tools, and e-commerce sites during business hours
Making it clear to readers that the views expressed are the employee’s thoughts and not necessarily those of the company
Thinking judiciously before forwarding emails that contain jokes, silly GIFs, urban legends and get-rich business opportunities
Being respectful to the company, fellow team members, customers and competitors
Responding to or contacting the media
Respecting financial disclosure laws
Refraining from disclosing your location by checking into apps when visiting prospective and current clients
Understanding and not divulging company confidential or legally sensitive information on social media
This is just a sampling of what a social media policy might cover. Depending on the type of business a company conducts, the guidelines may need to be less or more extensive. Business owners can help ensure their policies don’t violate employees’ rights or otherwise put their companies at risk by getting guidance and feedback from an HR professional and attorney.
Social Media and the Legal Landscape are Continually Evolving
With the certainty that new platforms will enter the digital playing field and existing systems will add new features and functionality comes the uncertainty of what hurdles lay ahead. Companies will continue to face the challenge of creating policies that minimize the risk of employees hurting their brand reputation but don’t violate employees’ rights or discourage them from serving as loyal brand ambassadors.
Dawn Mentzer is a contributing writer for Straight North, one of the leading Internet marketing agencies in Chicago that provides SEO, PPC and web design services. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.