Making A Career Change Easier To Handle

Handling change in your life is always going to be difficult; even when you look forward to a difference in tomorrow, you’re still going to have to adjust to it! But one of the hardest parts of change going on in our lives is going through career difficulties, and ultimately deciding to move onto something hopefully bigger and better.

So what do you do? How many mistakes can you make when you’re out there? Don’t worry, it can be an easier time than you think. Just like we delved into some of those mistakes we mentioned you can make when changing a career, let’s think about ways to make it a lot easier on you.

So, do you not know what you’re doing when it comes to your career? But maybe all you know is that you need a big change? This is just the post for you—read on for the tips you’ve been looking for.



Finding the Motivation


If you’re bored of your job, and you feel absolutely no energy to make a difference in your life because of it, it’s time to get yourself out of the slump. It’s all to help you at the end of the day, so literally forcing yourself to go in search of better opportunities is going to pay off. And hey, you can help yourself recuperate later on when you know you’ve got an interview secured elsewhere!

But of course, that’s all easier said than done. So think to yourself: why do I need a change? What benefits would it give me? Where can you go to make that long awaited change? All of these questions are going to take some real brainstorming, so get it over and done with and make a plan.


Make Training Accessible


If you’re still at your current job, look into any training programs or conferences the company has signed up for and secure yourself a place. If they look like they could help with fleshing out a CV, and therefore properly convincing another employer to take you on, it’s going to be worth the time you have left in your current position.

Or you could go online to find courses that can help you become a nurse practitioner; you can look everywhere for the necessary resources to better your confidence and turn you into a real career powerhouse!


Make Some Connections


You must already know that who you know in the work world is more important than what you can do, at least until you can really show off your skills to your prospective employer. So put some phone calls in and send some emails out; anyone could have a position you’d be perfect for, and you’re showing initiative if you’re specifically inquiring after them.

Making a career change easier to handle is going to take effort, sure. But that doesn’t mean it’s not worth doing! Too many people fall into that trap, so don’t let yourself be one of those stuck in a grind.


Avoid These Mistakes When Changing Careers

Most people change career on average 5 times during their professional life. Consequently, it’s fair to say that at some time during your professional journey, you’ll be faced with the challenges of how to best change career without going back to an entry-level position.

For a lot of ambitious workers, changing careers is often the best solution when they feel stuck in their current professional position. A dead-end job is generally the first and main catalyst for a change of career. Needless to say, nobody wants to leave a job that doesn’t offer any progress to land an apprentice and poorly-paid position in another industry sector.

So how do you ensure that this doesn’t happen to you? After all, it’s important to understand that when you change career, you approach a brand new industry sector. However, just because you’re coming to a new sector, it doesn’t mean that you should come entirely unprepared.

Do you want some professional change?


#1. Don’t go unprepared

There’s no need to hope for the best when you want to switch career. You need to show that you’ve got the skills your new career demands to make it work. In other words, you need to learn and hone some of the skills you’ll have to use in your new career.

For instance, if you’re looking to enter the health sector, you’ll find great online courses with the MSN Leadership & Innovation programs. Ultimately, when choosing your online courses, it’s best to select classes and workshops where you can interact with an individual tutor. Stay away from free online academies that don’t offer professional certifications.

Additionally, while you might be tempted by university studies, you’ll find it easier to maintain your current job with online studies. Create a strategic study plan that respects your holiday: Everyone needs a day off to recharge their batteries!

#2. You can’t do it on  your own

You can’t start from scratch and hope to climb the professional ladder quickly. You need to build a network around you to tap into people’s knowledge and connections. Admittedly, it’s a tricky exercise that requires a lot of practice and emotional intelligence.

But, it can be difficult to network without feeling like an impostor. Instead, you need to focus your efforts on making new friends instead of making professional connections. As you’re meeting people who might be experts in their sector, you need to bond emotionally with them. Businesses are, after all, made of people.

#3. Your previous experience matters

It would be foolish to assume that you’re inexperienced. You just don’t have any experience of a specific industry sector. However, what you’ve learned and done in your career so far can be hugely valuable, even in your reconversion.

A high-stress environment would have taught you to keep your head cool at all times. Fast-paced workplaces are a great place to learn organization and time management. The list can continue forever. You’ve got plenty of essential soft skills for your new career; you’re not an amateur.

What makes a career switch work is not the sole strength of your motivation. But gaining the certifications you need to qualify as an applicant, as well as building a new network, can be useful tools for your career. Finally, don’t ignore your previous experience.

11 Simple Tips To Build A Landing Page That Converts [Infographic]

The online market space is fast growing and in this scenario, if you want to stay ahead of your competitors then you need to make use of varied marketing strategies that are available. The more competitors you have in your niche, the more difficult it becomes to capture new targeted leads. As such, if you are struggling to generate new leads for your business then one proven hack that can be mighty useful is a landing page.

Designed to obtain a single goal, the primary aim of all landing pages is to help you capture better leads for your business that converts. You can make use the landing page for varied marketing campaigns and it will help you achieve your marketing goals seamlessly – be it increasing sales for a specific product or for building a robust email marketing list. The benefits of a landing page for businesses are many, such as:

  • Improve Brand Visibility

  • Higher Search Engine Rankings

  • Higher Click-Through-Rate

  • More Traffic To Your Website

  • Increased Brand Credibility and Loyalty

So, if your goal is to generate more leads and increase your siteís search rankings and traffic then creating a landing page is a must. However, building a landing page that will help you yield maximum returns on your investment can be a challenge.

The reason for this is because most marketers are often times clueless as to what are the important landing page factors that they need to include. This leads to them committing common landing page mistakes that can hurt their bottom line.

Therefore, to make the task of building a landing page easier for you here is an infographic that offers 11 simple tips to create an amazing landing page that converts. So, go ahead and take a look at this landing page infographic now and make the most out of it!

The Anatomy Of A (Perfect) Landing Page [Infographic] by the team at LeadForest

The Anatomy Of A Perfect Landing Page Infographic

Guest post by Kristel Kinne of Lead Forest. 

 Kristel is a Digital & Social enthusiast. She loves to write about latest trends in Social Media, SEO & Everything Digital.

Find her at the following: 

Are Bars Still Profitable? 3 Things To Know Before Opening One

Bars have been around for many years, and there’s every reason to believe they’ll continue to be around for many more to come. People love going down to their local bar for a few drinks over the weekend, or to catch up with friends at lunch. No matter where you go, you’ll always find a fair few bars in any given town.



This begs the question: if there are still loads of bars around, are they still profitable business ideas? Could you open a bar in your local town and start raking in a lot of money?

In truth, there are loads of factors that come into play when you open a bar and start your business. These factors will ultimately decide whether or not your business is successful and makes a profit.

So, if you think starting a bar business is an idea you want to run with, then here are some things to consider before you open:

Location Matters More Than Anything

There’s a reason many towns and cities have dozens of bars all clustered close to one another. It all has to do with their location. If a bar is in a popular hotspot that generates lots of foot traffic, it will always end up with customers. People have their favorite bar, and it’s mainly down to the atmosphere you create in yours.

The clever idea is to have a look at all the bars in your area and see what they offer. You will soon find that there’s a gap in the market for a certain type of bar in this location.

For example, let’s say you notice no one really offers a ‘family friendly’ bar—this can be your unique selling point to draw a specific crowd. Likewise, it may be missing a student bar, so you can swoop in and provide this.

The most important thing is that you get your location right to begin with. A bar in a great location will always attract customers, regardless of how much competition is around.

Alcohol Sale Laws Differ By State

If you sell alcohol—which you’ll probably do in a bar—then you have to abide by certain laws and regulations. These laws can differ, depending which state you open your bar in.

Did you know that in the state of Alabama you can’t sell alcohol between 12am and 12pm on Sundays in some counties? Then, in Texas, everyone who sells alcohol is required to obtain a TABC certification. Different states have different laws, and you should get to grips with yours before you start your business.

After all, it could have a massive impact on how much money you make. If the alcohol selling hours are very restrictive in your state, then you’ve got less time to make money through the week!

Speaking of laws, it’s illegal to sell alcohol to people under the age of 21 in the U.S. This immediately makes a difference, as it restricts your target market. Let’s say you open a bar in an area of town that’s mainly populated by families with children under 21. You don’t really have a lot of people to sell alcohol to, which can limit your income.

Overhead Costs Can Be Quite Steep

One of the biggest obstacles facing bar owners is the cost of running one. Overhead costs can be fairly steep, and the main concern is keeping them as low as possible. Naturally, you’ll have to purchase a lot of materials to sell in your bar. No one has the time to brew their own booze, although this can be a smart way of saving money! So, you have to find and buy alcohol, food, and snacks to sell in your bar … not to mention the cost of hiring employees to serve customers.

There are some things you can do to keep these costs as low as possible – buying your goods wholesale is the best idea here. However, you should probably put most of your focus on raising your sales to counter these costs. If you’re selling enough goods, you’re going to end up making a profit.

Therefore, make an effort to market your bar properly and reel in as many customers as can be. Mentioned earlier was how the location of your business is key, so you should also try to find a unique selling point. Another idea can be to host events during the week that draw in big crowds or hold happy hours where drinks are discounted.

So, are bars still profitable business ideas? Yes, but it depends on where you open yours and how you market it. Some bars see a lot of success, while others falter. It’s a gamble, but when it works, it can really pay off.

What to Do When an Employee’s Social Media Activity Is Hurting Your Business

(Special guest post by Dawn Mentzer)

Employees can be among your best brand advocates, as their positive messages about your company reach their friends and followers on social media.

But their online activity can be the proverbial thorn in your side when it (intentionally or not) begins to reflect negatively on your company’s public image.

Consider the following plausible scenarios that could reflect badly on a business’s reputation:

  • Sales consultant Larry’s extracurricular escapades on Instagram

  • Tech support specialist Emma’s spirited political rants on Twitter

  • Overenthusiastic customer service representative Bill’s snaps about a confidential product enhancement that’s under development to 102 of his closest friends

  • Accounts payable clerk Lisa’s digs directed at a co-worker on Facebook

What can you do if employees’ online conduct is putting your company’s character in jeopardy? Is bad behavior online grounds for firing employees?

Maybe. Or maybe not.

In this article on the Monster blog, the attorneys interviewed share that employers need to proceed with caution. The National Labor Relations Board protects employees’ rights regarding off-duty conduct, and the laws on businesses’ rights to discipline employees for inappropriate online activity on their personal time vary from one state to the next. And every case is unique.

It’s tricky territory. But a reasonable start for business owners is to take to heart this idiom: the best offense is a good defense.

Companies that have a clear social media policy in place for their employees may have a better chance of avoiding issues and a stronger leg to stand on when someone goes against their wishes.

Small Business Social Media Policy Food for Thought

As with any HR policy and document that has potential legal ramifications, small business owners could run into trouble if they try to create a social media policy completely on their own. An HR professional and attorney can provide specifics about what restrictions a policy can or cannot not include.

Here are some considerations for business owners to mull over as they think about creating their social media policies.

A Business May Need Two Social Media Policies

One for employees who use social media for personal purposes and another for employees who manage the company’s social media accounts.

For the employees using social media for their personal purposes, there are two flavors of social media activity to address:

  • Using social media on company time

  • Posting about the company, the people who work there, and things that are happening at the company — during employees’ personal time.

What Guidelines for Social Media Use Do Businesses Include in Their Policies?

From several social media policies online, including those shared in a Hootsuite published blog post and on the Society for Human Resource Management (SHRM) website, some reminders made for employees are:

  • Online activity should not violate a company’s confidentiality policy.

  • Everything published online may never disappear; therefore employees are encouraged to act responsibly and appropriately.

  • Readers may view employees as spokespersons for the company.

  • Conduct that adversely affects job performance (of the employee or associates) or otherwise adversely affects those involved with the business may result in disciplinary action.

Some of the guidelines within the policies include language about:

  • Limitations on use of blogs, personal social media, social media monitoring tools, and e-commerce sites during business hours

  • Making it clear to readers that the views expressed are the employee’s thoughts and not necessarily those of the company

  • Thinking judiciously before forwarding emails that contain jokes, silly GIFs, urban legends and get-rich business opportunities

  • Being respectful to the company, fellow team members, customers and competitors

  • Responding to or contacting the media

  • Respecting financial disclosure laws

  • Refraining from disclosing your location by checking into apps when visiting prospective and current clients

  • Understanding and not divulging company confidential or legally sensitive information on social media

This is just a sampling of what a social media policy might cover. Depending on the type of business a company conducts, the guidelines may need to be less or more extensive. Business owners can help ensure their policies don’t violate employees’ rights or otherwise put their companies at risk by getting guidance and feedback from an HR professional and attorney.

Social Media and the Legal Landscape are Continually Evolving

With the certainty that new platforms will enter the digital playing field and existing systems will add new features and functionality comes the uncertainty of what hurdles lay ahead. Companies will continue to face the challenge of creating policies that minimize the risk of employees hurting their brand reputation but don’t violate employees’ rights or discourage them from serving as loyal brand ambassadors.


Author Bio:

Dawn Mentzer is a contributing writer for Straight North, one of the leading Internet marketing agencies in Chicago that provides SEO, PPC and web design services. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.