Closing The Gap In Global Economic Inequality

As recently as 1975, developed countries were 10-times richer than developing nations. Although there have been improvements in the last 40 years, and overall income distribution inequality has decreased, we still have a very long way to go to create a level playing field. The following infographic discusses the main causes of economic inequality and provides an insight into measures that are making a positive impact. 

According to the infographic, economic inequality occurs for two main reasons. The first is that returns on investment are greater than overall economic growth. This essentially means that the wealthy “tend to” get richer.

The second is a decrease in global population growth rates. The population of the world has increased year on year since the 1700s, but the rate has slowed since 1960. By 2100, the growth rate could fall to 0.1% compared to 2.1% in the 1960s. In developed countries, economic growth declined in the 1980s and ‘90s due to slow population growth and high return levels. 

As well as a gap between the developed and developing world, there is also concern about an increase in inequality within developed nations. Statistics suggest that just 1% of the population owns 40% of national wealth, for example.

In response to these issues, the some propose measures including the introduction of a living wage and higher income tax rates for top earners. Creating more democratic trade policies and encouraging union membership could also help to close the gap. Union membership fell from 34% in 1979 to 10% in 2016.

Take a closer look at the infographic below to find out more about potential solutions:


Infographic Created By this infographic

 

Why a Career in Nursing Is Becoming More Lucrative Every Year

Nursing used to be seen as one of the lower-level jobs in the healthcare industry. After all, nurses were viewed as assistants to doctors, doing smaller tasks that often didn’t require the same level of medical knowledge as their seniors.

This has changed drastically over the past two decades.

Nursing has now become an incredibly lucrative and fulfilling career choice, and here’s why.

  • Nursing opens you up to more healthcare opportunities. A nurse has an intermediate level of healthcare knowledge, but it’s very general and can easily be adapted to fit into different situations.

  • Nursing is a fulfilling career choice. As more people quit their office jobs in search of something more meaningful, nurses have stuck with their profession of choice because it gives them a meaningful career.

  • Nursing offers multiple streams of income. While a lot of nurses have their main job at a healthcare clinic or hospital, starting your own self-employed nursing opportunity isn’t as far-fetched as you think.

  • Nurses are always in demand no matter where you are. Even if you move to a different country in the future, nursing offers you skills that will help you find employment no matter where you are.

Below is an infographic that talks about nurse practitioners and their importance in the industry. Since it’s extremely time-consuming for doctors and physicians to see every patient, a lot of basic healthcare needs are now handled by nurse practitioners that are increasing the overall quality of care while decreasing costs.

 


Infographic by Bradley University

Harmful Digital Marketing Strategies To Avoid

Pixabay. CCO Licensed.

Looking for ways to promote your company online? There are many ways to do so, but in this post, we’ll focus on what NOT to do. Here are a few dodgy digital marketing tactics that are best avoided:

 

Email Spamming

Spamming someone over and over again with continuous promotional emails isn’t likely to have much of a positive impact. Your emails will end up in their spam folder – which means they won’t get read. Even if that person has subscribed to your mailing list, they may unsubscribe if you keep bombarding them with emails.

Most small companies can benefit from sending no more than two emails per week. Focus on improving the quality of these emails rather than focusing on quantity.

 

Keyword Stuffing

Using keywords on your site can help to bump up its search engine rankings. However,  avoid using too many of the same keyword on one page. Using the same term continuously looks unnatural and will affect the readability of your website. It could even damage your rankings if it looks obviously spammy.

To incorporate keywords more naturally, you’re much better off investing in the help of a search engine optimization agency. Such agencies can also use other SEO tactics like link building and improving site speed – all of which can also improve your rankings.

 

Pop-up Overuse

Most of us hate pop-ups. While they can be useful for getting people to subscribe to mailing lists, accept cookies and accept other notifications – too many of them can start to become a nuisance. This is particularly the case with full-screen pop-ups that interrupt users trying to get information.

Too many of them could even cause visitors to leave your site out of frustration. As a result, it’s best to keep these pop-ups to a minimum – use no more than three, minimize usage of full-screen pop-ups and don’t trigger them all to open the moment the visitor arrives.

 

Buying Followers

Having lots of social media followers can help your business to seem bigger and more successful. However, buying followers isn’t the way to go about it. When you buy followers, they’re largely inactive accounts. Social media sites have taken steps to delete these inactive accounts in recent years to curb this behavior (in other words, you could buy a load of followers, only to have them all vanish in a couple years).

It’ll also look suspicious having lots of followers but little interaction from these followers. All in all, you’re much better off trying to build followers through paid social advertising and by coming up with creative posts.

 

Faking Reviews

Much like buying followers, faking reviews is a way of lying to yourself. If you’ve got lots of negative reviews and want to counterbalance these with some positive reviews, faking your own positive reviews won’t address the real problem.

Instead, focus on making customers happy and then encouraging these happy customers to leave positive reviews. Avoid writing fake negative reviews of competitors at all costs – if found out, you could be sued for defamation.

When building up the presence of your business and brand, think long-term. It pays to be patient, and you’ll have a longer run of success than quick, cheap bursts of results.

5 Steps To Increase Employee Participation In Your Retirement Plan

The benefits you offer as an employer do more than attract the right people to your business. They also help your employees prepare for the future, including any unexpected events that might occur in their lives. One of the most important benefits you can offer is a retirement plan.

However, many business owners and employees don’t think far enough ahead to take full advantage of them. If you run your own company, you’ll want to consider how you can encourage your personnel to participate in such a program. It can benefit their long-term financial health while also providing significant tax savings.

One of the best ways you can boost enrollment in your retirement plan is through education. Taking the time to teach your employees about the general concepts of investing and how it can work for them will demonstrate how and why they should participate. Offering this information in a variety of formats ensures that you’ll reach every segment of your workforce.

Having as many of your people in your retirement program as possible is good for you and for them. For some additional tips you can use to get more employees to sign up, take a look at the accompanying guide.

 

Guide created by Mowery & Schoenfeld

Which Social Media Platform Should Your Small Business Start On?

Starting a small business is not an easy task, and so many fail within the first year. Many factors contribute to its failure, but the largest one is due to the lack of presence the business has in the community and on a larger scale. Fortunately, there are many social media sites a business owner can advertise on, thus generating a bigger interest in their business from consumers across the board. Below is a closer look at the various social media platforms available to business owners and the ways they can be used to benefit the business.

Social Media

Social media is a very cost-effective method of promoting one’s business because many people in the United States have an account. 81% of the population have one profile, and over half of that number have two or more social media accounts. Appiloque, a Singapore-based social media marketing agency, is among the many other platforms that drive customers to various businesses around the world. Take a closer look at the most popular social media sites business owners are using to promote their business and products.

Facebook

Facebook is the most popular social media site for businesses around the world. With over two billion users daily, Facebook is the most widely used social media platform among many age groups. Facebook will increase brand awareness, lead generation, website traffic, and online conversions. When used properly, the platform will make a notable difference in a business and the goals they have set for themselves.

Why Choose Facebook

Facebook is free to many users, and owners often have a separate page for their business. There, they can generate a following, as well as posting their products, service, hours of operation, or any other valuable information pertinent to the business. Aside from that, the business owner has the option to buy advertising so they can reach their target audience on Facebook so that they can target by age, gender, employment, purchasing behaviours, interests, relationship status, and so much more. This gives the business owner the power to put their content on news feeds of a targeted audience that is already scrolling through their news feed daily.

Instagram

Instagram is a great social media platform to promote your business because it is free (aside from buying ad space), has over 500 million daily users, and serves as a visual platform to include only photos and videos.  This works to the business owner’s advantage because people remember more of what they see as opposed to what they hear or read.

Pinterest

Pinterest is another great site to promote a business. This is especially true if the business is geared more towards women because 81% of Pinterest users are women. Weddings, food recipes, lifestyle, how-to articles, and so much more are some of the top searches found on Pinterest daily, and if your business falls within those areas, then you should be using the social media platform daily to promote your business. You can also use paid ads to increase your posts and track online conversations regarding your Pinterest ads.

Social media is a great tool for any business owner because of the number of daily users worldwide. In today’s world, having a social media account (or a few) is a must, and business owners need to conform to this to survive and increase their business presence and sales.