Harmful Digital Marketing Strategies To Avoid

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Looking for ways to promote your company online? There are many ways to do so, but in this post, we’ll focus on what NOT to do. Here are a few dodgy digital marketing tactics that are best avoided:

 

Email Spamming

Spamming someone over and over again with continuous promotional emails isn’t likely to have much of a positive impact. Your emails will end up in their spam folder – which means they won’t get read. Even if that person has subscribed to your mailing list, they may unsubscribe if you keep bombarding them with emails.

Most small companies can benefit from sending no more than two emails per week. Focus on improving the quality of these emails rather than focusing on quantity.

 

Keyword Stuffing

Using keywords on your site can help to bump up its search engine rankings. However,  avoid using too many of the same keyword on one page. Using the same term continuously looks unnatural and will affect the readability of your website. It could even damage your rankings if it looks obviously spammy.

To incorporate keywords more naturally, you’re much better off investing in the help of a search engine optimization agency. Such agencies can also use other SEO tactics like link building and improving site speed – all of which can also improve your rankings.

 

Pop-up Overuse

Most of us hate pop-ups. While they can be useful for getting people to subscribe to mailing lists, accept cookies and accept other notifications – too many of them can start to become a nuisance. This is particularly the case with full-screen pop-ups that interrupt users trying to get information.

Too many of them could even cause visitors to leave your site out of frustration. As a result, it’s best to keep these pop-ups to a minimum – use no more than three, minimize usage of full-screen pop-ups and don’t trigger them all to open the moment the visitor arrives.

 

Buying Followers

Having lots of social media followers can help your business to seem bigger and more successful. However, buying followers isn’t the way to go about it. When you buy followers, they’re largely inactive accounts. Social media sites have taken steps to delete these inactive accounts in recent years to curb this behavior (in other words, you could buy a load of followers, only to have them all vanish in a couple years).

It’ll also look suspicious having lots of followers but little interaction from these followers. All in all, you’re much better off trying to build followers through paid social advertising and by coming up with creative posts.

 

Faking Reviews

Much like buying followers, faking reviews is a way of lying to yourself. If you’ve got lots of negative reviews and want to counterbalance these with some positive reviews, faking your own positive reviews won’t address the real problem.

Instead, focus on making customers happy and then encouraging these happy customers to leave positive reviews. Avoid writing fake negative reviews of competitors at all costs – if found out, you could be sued for defamation.

When building up the presence of your business and brand, think long-term. It pays to be patient, and you’ll have a longer run of success than quick, cheap bursts of results.

5 Steps To Increase Employee Participation In Your Retirement Plan

The benefits you offer as an employer do more than attract the right people to your business. They also help your employees prepare for the future, including any unexpected events that might occur in their lives. One of the most important benefits you can offer is a retirement plan.

However, many business owners and employees don’t think far enough ahead to take full advantage of them. If you run your own company, you’ll want to consider how you can encourage your personnel to participate in such a program. It can benefit their long-term financial health while also providing significant tax savings.

One of the best ways you can boost enrollment in your retirement plan is through education. Taking the time to teach your employees about the general concepts of investing and how it can work for them will demonstrate how and why they should participate. Offering this information in a variety of formats ensures that you’ll reach every segment of your workforce.

Having as many of your people in your retirement program as possible is good for you and for them. For some additional tips you can use to get more employees to sign up, take a look at the accompanying guide.

 

Guide created by Mowery & Schoenfeld

Which Social Media Platform Should Your Small Business Start On?

Starting a small business is not an easy task, and so many fail within the first year. Many factors contribute to its failure, but the largest one is due to the lack of presence the business has in the community and on a larger scale. Fortunately, there are many social media sites a business owner can advertise on, thus generating a bigger interest in their business from consumers across the board. Below is a closer look at the various social media platforms available to business owners and the ways they can be used to benefit the business.

Social Media

Social media is a very cost-effective method of promoting one’s business because many people in the United States have an account. 81% of the population have one profile, and over half of that number have two or more social media accounts. Appiloque, a Singapore-based social media marketing agency, is among the many other platforms that drive customers to various businesses around the world. Take a closer look at the most popular social media sites business owners are using to promote their business and products.

Facebook

Facebook is the most popular social media site for businesses around the world. With over two billion users daily, Facebook is the most widely used social media platform among many age groups. Facebook will increase brand awareness, lead generation, website traffic, and online conversions. When used properly, the platform will make a notable difference in a business and the goals they have set for themselves.

Why Choose Facebook

Facebook is free to many users, and owners often have a separate page for their business. There, they can generate a following, as well as posting their products, service, hours of operation, or any other valuable information pertinent to the business. Aside from that, the business owner has the option to buy advertising so they can reach their target audience on Facebook so that they can target by age, gender, employment, purchasing behaviours, interests, relationship status, and so much more. This gives the business owner the power to put their content on news feeds of a targeted audience that is already scrolling through their news feed daily.

Instagram

Instagram is a great social media platform to promote your business because it is free (aside from buying ad space), has over 500 million daily users, and serves as a visual platform to include only photos and videos.  This works to the business owner’s advantage because people remember more of what they see as opposed to what they hear or read.

Pinterest

Pinterest is another great site to promote a business. This is especially true if the business is geared more towards women because 81% of Pinterest users are women. Weddings, food recipes, lifestyle, how-to articles, and so much more are some of the top searches found on Pinterest daily, and if your business falls within those areas, then you should be using the social media platform daily to promote your business. You can also use paid ads to increase your posts and track online conversations regarding your Pinterest ads.

Social media is a great tool for any business owner because of the number of daily users worldwide. In today’s world, having a social media account (or a few) is a must, and business owners need to conform to this to survive and increase their business presence and sales.

How Can You Take Your Music Career To The Next Step?

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When you’re in your bedroom, writing and recording songs, it can often feel as though you’re doing it for no one but yourself. Sure, you might show things to the people in your life, but the idea of your music being heard by thousands of people all around the world can feel so distant as to be almost impossible.

And, for a long time, that was the case. For a long time, if you didn’t have someone like a record label distributing your music then no one was ever going to be able to hear it. However, all of that has changed, thanks to one thing: the internet. The internet has created an environment in which it really never has been easier for you to not only spread your music to as wide an audience as possible, but also to actually make some money from it. With that in mind, here are some ways that using the internet can improve your music career.

 

Streaming

If there’s one thing that’s changed the face of the music industry more than just about anything over the last ten years, it’s streaming. If iTunes killed the physical CD, then services like Spotify killed the iTunes store. Being able to get your music on Spotify can seem like a serious challenge, but it’s not as difficult as you might think.

Not only that, but it can help you reach an incredibly wide audience that you might have never come into contact with. Additionally, plenty of other streaming services like Soundcloud and Bandcamp means that you’re able to put your music in as many places as possible, maximizing the size of the audience that you’re getting.

 

Social Media

If there’s one thing that has always been difficult for a lot of aspiring bands and artists, it’s getting the word out about their music. And sure, a lot of the old school methods are still great. Putting up flyers, talking to local record shops about stocking your music, and playing gigs are never going to stop being crucial parts of self-promotion. However, the internet has offered us something entirely new that you need to take advantage of. That is, of course, social media.

Sites like Facebook, Twitter, and Instagram allow you to connect directly with your audience and offer a more personal connection than you might ever have been able to achieve before. After all, Twitter gives musicians and their fans a chance to actually talk to each other in a way that has never previously been possible. A band with a strong social media presence is always going to be more successful than one without it. Not only that, but it gives you the chance to record and put out things outside of studio recordings.

Check out this list of the top 10 portable recorders for live music. That way you can record live performances and put them out on social media. Offering your fans and followers a consistent amount of high-quality content is a great way to keep them interested.

 

Of course, just like anything else, the internet is a tool that you need to be able to use. If the music that you’re creating isn’t up to scratch then it won’t matter how well you spread it around or promote it. Make sure that you don’t try to rely on things like the internet to make your career a success rather than actually putting in the work. Quality always comes first. 

7 Tips For Increasing Workplace Productivity — Intro 1

Perhaps you’re hitting your goals and meeting deadlines without any glaring issues or conflicts. When you look around your workplace, it may seem like everyone is as productive as they can be. But even when your team appears to be a well-oiled machine, there may be unsuspected glitches that could be gumming up the works.

You might think there’s no way your employees could get more done than they already are, but you could be wrong. Creating the most productive working environment means leaving no stone unturned and examining every detail, no matter how small.

For example, something as seemingly minor as climate control can have a significant impact on productivity. When employees aren’t comfortable, they often lose focus or feel the need to take frequent breaks. Ensuring the workplace temperature is between 70 and 73 degrees with an indoor humidity level of about 40% should keep your employees from sweating or shivering at their workstations.

Providing healthy snacks in the break room is another easy way to encourage your staff to give more of an effort. That’s because sugary processed foods can make people feel sluggish and tired, contributing to a midafternoon lull that may force them to play catch-up the next day.

It’s also important for managers to provide their staff members with all the tools they need to do their jobs effectively. This includes proper training programs to ensure they have the skills necessary to keep up with the demands of your customer base.

Even if you can’t see them, a number of problems could be keeping your office or facility from functioning at the highest possible level.

For seven effective tips you can use to improve employee productivity, check out this infographic:

 


Guide created by GoFog Inc.

 

Author bio: Eric Adamson is President of GoFog Inc., a leading provider of humidification systems. He has more than 20 years of experience in the industry, and currently focuses on designing fog-based cooling and humidification systems for commercial and industrial buildings.