Harmful Digital Marketing Strategies To Avoid

Pixabay. CCO Licensed.

Looking for ways to promote your company online? There are many ways to do so, but in this post, we’ll focus on what NOT to do. Here are a few dodgy digital marketing tactics that are best avoided:

 

Email Spamming

Spamming someone over and over again with continuous promotional emails isn’t likely to have much of a positive impact. Your emails will end up in their spam folder – which means they won’t get read. Even if that person has subscribed to your mailing list, they may unsubscribe if you keep bombarding them with emails.

Most small companies can benefit from sending no more than two emails per week. Focus on improving the quality of these emails rather than focusing on quantity.

 

Keyword Stuffing

Using keywords on your site can help to bump up its search engine rankings. However,  avoid using too many of the same keyword on one page. Using the same term continuously looks unnatural and will affect the readability of your website. It could even damage your rankings if it looks obviously spammy.

To incorporate keywords more naturally, you’re much better off investing in the help of a search engine optimization agency. Such agencies can also use other SEO tactics like link building and improving site speed – all of which can also improve your rankings.

 

Pop-up Overuse

Most of us hate pop-ups. While they can be useful for getting people to subscribe to mailing lists, accept cookies and accept other notifications – too many of them can start to become a nuisance. This is particularly the case with full-screen pop-ups that interrupt users trying to get information.

Too many of them could even cause visitors to leave your site out of frustration. As a result, it’s best to keep these pop-ups to a minimum – use no more than three, minimize usage of full-screen pop-ups and don’t trigger them all to open the moment the visitor arrives.

 

Buying Followers

Having lots of social media followers can help your business to seem bigger and more successful. However, buying followers isn’t the way to go about it. When you buy followers, they’re largely inactive accounts. Social media sites have taken steps to delete these inactive accounts in recent years to curb this behavior (in other words, you could buy a load of followers, only to have them all vanish in a couple years).

It’ll also look suspicious having lots of followers but little interaction from these followers. All in all, you’re much better off trying to build followers through paid social advertising and by coming up with creative posts.

 

Faking Reviews

Much like buying followers, faking reviews is a way of lying to yourself. If you’ve got lots of negative reviews and want to counterbalance these with some positive reviews, faking your own positive reviews won’t address the real problem.

Instead, focus on making customers happy and then encouraging these happy customers to leave positive reviews. Avoid writing fake negative reviews of competitors at all costs – if found out, you could be sued for defamation.

When building up the presence of your business and brand, think long-term. It pays to be patient, and you’ll have a longer run of success than quick, cheap bursts of results.

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