Starting a small business is not an easy task, and so many fail within the first year. Many factors contribute to its failure, but the largest one is due to the lack of presence the business has in the community and on a larger scale. Fortunately, there are many social media sites a business owner can advertise on, thus generating a bigger interest in their business from consumers across the board. Below is a closer look at the various social media platforms available to business owners and the ways they can be used to benefit the business.
Social media is a very cost-effective method of promoting one’s business because many people in the United States have an account. 81% of the population have one profile, and over half of that number have two or more social media accounts. Appiloque, a Singapore-based social media marketing agency, is among the many other platforms that drive customers to various businesses around the world. Take a closer look at the most popular social media sites business owners are using to promote their business and products.
Facebook is the most popular social media site for businesses around the world. With over two billion users daily, Facebook is the most widely used social media platform among many age groups. Facebook will increase brand awareness, lead generation, website traffic, and online conversions. When used properly, the platform will make a notable difference in a business and the goals they have set for themselves.
Why Choose Facebook
Facebook is free to many users, and owners often have a separate page for their business. There, they can generate a following, as well as posting their products, service, hours of operation, or any other valuable information pertinent to the business. Aside from that, the business owner has the option to buy advertising so they can reach their target audience on Facebook so that they can target by age, gender, employment, purchasing behaviours, interests, relationship status, and so much more. This gives the business owner the power to put their content on news feeds of a targeted audience that is already scrolling through their news feed daily.
Instagram is a great social media platform to promote your business because it is free (aside from buying ad space), has over 500 million daily users, and serves as a visual platform to include only photos and videos. This works to the business owner’s advantage because people remember more of what they see as opposed to what they hear or read.
Pinterest is another great site to promote a business. This is especially true if the business is geared more towards women because 81% of Pinterest users are women. Weddings, food recipes, lifestyle, how-to articles, and so much more are some of the top searches found on Pinterest daily, and if your business falls within those areas, then you should be using the social media platform daily to promote your business. You can also use paid ads to increase your posts and track online conversations regarding your Pinterest ads.
Social media is a great tool for any business owner because of the number of daily users worldwide. In today’s world, having a social media account (or a few) is a must, and business owners need to conform to this to survive and increase their business presence and sales.