How Technology Made its Impact on Business Communication

How Technology Made Its Impact on Business Communication

Guest Post by David Webb


Nowadays, business communication has not only become faster, but more reliable as well. We no longer use carrier pigeons to relay our messages across great distances. Instead, we use communication software such as Skype and Viber to contact people in real-time wherever they are on the planet.

As a result of this technology, businesses, especially small businesses, are more efficient with their use of resources as well as their team management overall. Communication breakdowns were known to be quite costly in the past, but luckily for us, we’re living in the digital age, where swift communication is the name of the game. Therefore, here’s a more detailed explanation on how technology has made its impact on business communication:

Reliable Communication


Digital communication is both reliable and inexpensive, so much so that it totally replaced physical messaging of any kind in the business sphere. Once sent, digital messages have a better chance of reaching their destination than paper messages. As an example, there are no mailmen involved, so you won’t have to worry about them getting attacked by a guard dog and accidentally switching your letters in the process.

Also, apart from the occasional glitches, digital messaging is less prone to human error, as computers are more efficient at delivering them to the right source than we are. However, text messages are not the only thing we can send to our colleagues; the exchange of files is yet another thing we take for granted nowadays.

By using cloud storage software, employees can access their files even from home and can share them with the rest of the company as easily. This makes business data more secure as there are constant backups online in the case of a security breach.

Moreover, business communication has become instantaneous, with multiple colleagues often editing the same document or file in real-time. No matter where they are, the USA or Australia, co-workers can engage in work together from anywhere around the world at the same time.


Video Streaming


Speaking of the land down under, there’s a technological revolution taking place. Sydney is slowly turning into Australia’s Silicon Valley. Companies are shifting from outdated business tech and practices to new innovative ones.

For example, large conference room meetings are becoming obsolete as they are steadily being replaced by video conferences instead. With these, workers don’t even have to abandon their work stations in order to attend one such meeting. Everything can be done from the comfort of their desks as webcams do the rest.

It saves businesses a lot of time and space and is better overall than making a phone call because you can actually see the person you’re talking to. In that sense, video streaming is more in-depth as you can convey both visual and audible information at the same time.

However, what this means is that workers in general, not just the managers, need to fall back to their presentation skills every once in a while to be effective during such digital conferences. Thus, this skill is becoming an essential trait for any successful employee, and will likely become the business standard in the near future, so honing it might be an excellent idea. Many local startup companies actually send their workers to presentation skills training in Sydney so they can acquire new and useful skills and get a head start.

Finally, video conferences can be recorded and stored as data to be replayed at a later date. Meaning, the information is never lost and can be looked up fairly easily when the need arises.


Increased Productivity


Organizing a large group of people is cumbersome work for any manager out there. This is why, with the advent of technology, organizing your workers and co-workers has never been as simple as it is today. Project management tools allow everyone involved in the project to keep track of what exactly is going on it at all times. Tasks and sub-tasks are assigned to specific employees so there can be no confusion about what needs doing.

Consequently, this enables everyone to be on the same page both literally and metaphorically, as everything necessary is kept in a single virtual office. Moreover, the location of the employees doesn’t really matter, they could be half a world away and they could still work on the same project and the same boss could oversee their work as if they were all present in the same office.

Lastly, because communication is so rapid and data transfer made so accessible, businesses can use technology to their advantage and outsource some of their workload to other companies. This way, businesses can focus all of their efforts on growth rather than investing money into building their own in-house departments for certain services. Data storage and IT service companies are just one of the many examples where businesses can offload their extra workload because it’s made a lot cheaper by technology.

All in all, we’ve yet to see the full impact of technology on business communication. What we’ve seen so far is just the beginning of technology’s true potential. New innovations will surely make communication cheaper and more enjoyable as is the case so far.


About the Author:


David Webb is a Sydney-based business consultant,online marketing analyst and a writer. With six years of experience and a degree in business management, he continuously informs the public about the latest trends in the industry. He is a regular author at BizzmarkBlog. You can reach him on Twitter or Facebook.


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