When it comes to trends in business, they are always changing. New ones are constantly appearing within the corporate world, and what was once thought of the traditional way to do something can very quickly be forgotten. This is especially the case with B2B (business to business) trends. In fact, here are some of the newest ones that you may not even be aware of yet.
Digital Marketing Is King
You will have no doubt heard the phrase “content is king” numerous times. This used to just apply to B2C (business to customer). However, we now see that digital marketing is finally taking over the B2B world as well. Sales, marketing, and online customer service all fall under the digital marketing umbrella term, so it is crucial that your business’s are all performing exceptionally well. Otherwise, you might end up falling by the wayside as all your competitors forge on ahead.
Services Are Key In Manufacturing
Even though most B2B manufacturing firms have been slowly moving away from the traditional “production company” set up over the past few years, services are still key in the manufacturing industry. For instance, commercial waste disposal and effective staff training are still required by most production companies.
So, companies who offer these various B2B niches – in this instance, waste disposal and training courses for workers – are going through a very lucrative period at the minute. As long as businesses find their niche within the B2B service sector, then they won’t have to worry about work and projects drying up anytime soon.
Wholesalers Are Going Digital
Production chains and the flow of goods are now both going digital. And wholesalers know that they need to follow suit if they are going to keep up with their competitors. They can still work with the traditional logistics and processes, but they need to use some digitalization in these whole processes. That way, they can keep up with current demand and can also keep up with their competitors.
Lots of B2B wholesalers have tried to resist the digitalization of their industry, and this has not ended well for them. Make sure you aren’t one of them!
E-Commerce Is Fuelling Digitalization
Where has all this need for digitization come from? It seems to be that e-commerce platforms are fueling all of this digitalization. Almost every small or medium business has its very own e-commerce platform these days, and this is what is now at the center of most companies.
As a result, all of their other strategies, campaigns, and processes have to be planned around the platform and developed with it in mind. This then means that a company’s digitalization is completely seamless and intrinsically linked back to the e-commerce platform, which can bring many different benefits and advantages.
Hopefully, you should be able to pick up some very useful tips for your B2B company or clients from all of the above trends. How do you think the B2B industry is changing at the minute? I’d love to hear your thoughts!