At this point, the idea of a business not having a website probably seems pretty ridiculous. What was once only really the realm of incredibly successful, or very specific, businesses, is now the standard method through which the vast majority of customers find new businesses.
Thanks to search engines like Google, customers no longer use things like the phone book to find businesses, they just straight onto the computer. Because of this, a lot of businesses but huge amounts of time and effort into their websites. This can make things incredibly frustrating when it seems as though customers aren’t showing any real interest in your website.
Of course, there are plenty of reasons why this might be happening, but here are some of the most common and how you might go about avoiding them:
They can’t find it
This is one of the most common issues for many startups. You have a website, but you can’t seem to get anyone to visit it. A lot of the time this comes down to one simple thing: search engine optimization. Search engine optimization (or SEO) is one of the most important aspects of digital marketing.
Simply put, SEO is the use of keywords and phrases to increase your ranking on search engines like Google. The more, and better integrated, keywords you’re using, the better your SEO. It gets a lot more complicated than that, but that’s the basic idea behind it.
If you’re struggling to get your SEO up to scratch, outsourcing it to a dedicated SEO agency might be a good idea.
It looks terrible
There are entire blogs dedicated to websites that look truly awful and the last thing you want if for yours to end up on one of them. Far too often, amazing businesses with really groundbreaking products are ignored because customers take one look at their website and decide that they’re not worth their time. This might sound shallow, but it’s a natural response when there are so many different businesses out there.
Make sure that your site is well designed, clearly laid out, uses high-quality images from sites like EyeEm and fits within current design trends. Look at some of the most successful websites in the world for ideas of exactly how you can go about creating a site that people will actually want to visit.
It doesn’t connect to your social media
Where your website was once the only source of information about your business online, it now acts as more of a central hub than anything else. Rather than only ever visiting your websites, chances are that customers are going to be more interested in it as a place to find things like your social media sites and your blog. If you’re not using your website to connect to these places, then it could well end up seeming pointless to a lot of customers.
Make sure that you have clear links to all of your social media pages on your website and that your social media makes it easy for people to find and access the websites itself. By spreading yourself more evenly across the internet, you open up connections with many more customers than you would otherwise have access to.