We may live in a paperless era – thanks to smart technology going paperless couldn’t be easier – but that doesn’t mean that the concept of business stationery has gone out of the window. Today, all businesses, whether they’re paperless or not, need business cards and other items of stationery, such as leaflets and price lists.
Sure, for the most part, it’s important to go paperless – it saves the environment and money – but there are some paper-based items that no business owner should be without. These include business cards, leaflets about your products or services, price lists, and promotional materials.
Because we live in a digital era, many of us have forgotten just how crucial getting business stationery right is, and how a poorly selected and designed business card can give your brand a bad name. That’s why, when it comes to picking out your stationery, it’s crucial not to rush the process and to get it right. To do that, here’s what you need to know:
A lot of business owners are tempted to make their own business stationery, such as business cards. While the idea of being able to save a lot of money by making your own business stationery might seem like a good one, it’s important to think carefully about it. Your stationary – a.k.a. your leaflets and business cards – create an impression about your business, so it’s important to get the look right.
The last thing you want is not to make your designs professional enough and for that to impact your business’s success. So if you’re not a skilled and experienced stationery designer, it’s probably best to outsource the task to a company like bluebeeprinting.com. That way, you know your business cards and other items will be designed and printed to the highest quality because you’ve used a professional service.
Incorporate your logo
It’s crucial that your business stationery not only incorporates your business’s logo, but also the theme and style of your website. This is because you want to ensure that your whole business – both the digital and print sides – are linked together in some way. This is important in terms of professionalism, as well as in regards to successful branding.
Don’t take anything at face value
Just because your business stationery looks the part, that doesn’t mean that it is perfect. Instead of just accepting that it’s perfectly written and designed, make time to proofread and check each stationary type before using it. The last thing you want is to be handing out business cards with a spelling error on – there’s nothing more unprofessional than that, now is there?
The fact is that if you don’t know what you’re doing when it comes to your business’s stationary, it can end up giving you a bad name. So it’s important to have a good understanding of what your stationery, such as business cards, should and shouldn’t include. Otherwise, the materials meant to promote your business could end up damaging it, which is obviously not what you want.