No business is viable without customers. You may have clients, corporate clients, retail customers, or followers. They are the reason your business has an income. However, it doesn’t matter how long you’ve been trading, you will need to continue to attract new customers.
While many businesses can easily upsell, cross-sell, and re-sell, a few offer a one-off service or product that is unlikely to be repeated. Still, you should certainly encourage customer referrals, and you’ll definitely need new customers if you want to grow.
So how do you find new customers? How do you attract them, and how do you convince them to part with their cash? Every sales process has many steps or stages. For many businesses, it all starts with the search engine online.
Customers search for products, services, brands, and information using their favorite search engine. If your website pages aren’t ranking on the first page for the terms your customers use, they’ll never find you. If you’re searching for customers, you have to fix your search engine optimization. Where will you find the people that you want to become your customers? Make sure your pages rank well for those search terms that they’re using.