You’ve probably already heard some variation on the phrase “it’s not what you know; it’s who you know” during your time in business. While this is exaggerated to some extent – even the most well-connected people won’t get too far if they’re completely unoriginal and clueless – it’s still worth remembering just how important the connections you make in the business world are.
Networking is a necessity for everyone who owns a business or wishes to climb up their current career ladder. Here are some essential tips that you need to keep in mind when it comes to networking:
Make your value known
If you want to form a good connection with someone, then you need to make it clear to that person how they will benefit from such a relationship. In the world of business, good connections involve a lot of give-and-take, and it’s pretty crucial that you focus on the ‘give’ in the early days.
Even if it’s something as simple as sending them good reading material or connecting them with someone you know who would be incredibly useful to them, ensure you show them your value early on. And remember that too early a request for a favor can be really off-putting!
Assess the quality of your connections
Once you’ve collected a bunch of contacts, you need to find a way to log and organize them. Otherwise, you’re probably going to end up getting a bit overwhelmed! You can read more about organizing your networking contacts here: http://mashable.com/how-to-organize-contacts.
Once you’ve done that, you need to assess how useful these contacts are to you. How relevant are they to your business? Why are they important? How much reach do they have? This will help ensure that you pursue the people who will really be of help.
Business cards are still important