Connection Perfection: Essential Networking Tips



You’ve probably already heard some variation on the phrase “it’s not what you know; it’s who you know” during your time in business. While this is exaggerated to some extent – even the most well-connected people won’t get too far if they’re completely unoriginal and clueless – it’s still worth remembering just how important the connections you make in the business world are.

Networking is a necessity for everyone who owns a business or wishes to climb up their current career ladder. Here are some essential tips that you need to keep in mind when it comes to networking:


Make your value known


If you want to form a good connection with someone, then you need to make it clear to that person how they will benefit from such a relationship. In the world of business, good connections involve a lot of give-and-take, and it’s pretty crucial that you focus on the ‘give’ in the early days.

Even if it’s something as simple as sending them good reading material or connecting them with someone you know who would be incredibly useful to them, ensure you show them your value early on. And remember that too early a request for a favor can be really off-putting!

Assess the quality of your connections

Once you’ve collected a bunch of contacts, you need to find a way to log and organize them.  Otherwise, you’re probably going to end up getting a bit overwhelmed! You can read more about organizing your networking contacts here:

Once you’ve done that, you need to assess how useful these contacts are to you. How relevant are they to your business? Why are they important? How much reach do they have? This will help ensure that you pursue the people who will really be of help.



Business cards are still important


When it comes to sharing contact details, you may assume – as many do – that it’s all done digitally now. After all, it seems pretty simple to tell someone your name and number while they store it on their smartphone, right?

Here’s the thing: business cards are still the fastest way to share contact details, as well as the most professional. It leaves the best kind of impression, leaving contacts with a tangible object that will serve as a strong reminder of you. Don’t underestimate the value of business cards. Even the likes of stay-at-home, working moms can benefit from them! You can read more here:

Find passions and common ground

This almost seems like overly-trite advice for striking up a relationship with anyone, right? But this is the world of business, so you need to take a little more care as to how you do this. The people with whom you want to develop a connection probably have online profiles.

I’m not saying you should stalk them; a quick peruse will probably tell you a lot about their interests and actions. If you can find some common ground, then that’s even better – common ground has long been the best springboard from which to launch a new friendship.

Networking is an essential business element that many business owners neglect. You can read about more such elements at

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