Running a business promotion isn’t easy. You could be running one to launch your business with. Or perhaps you are running one to ensure a certain product line starts selling well. Maybe your sales have dropped and you are running one to try and pull them back up. There are all different kinds of reasons for a promotion, yet it can be tough to ensure you make the most out of it and use your time wisely.
Running a promotion and running one well are two different things. You might have thought about some of these tips, but if not give them a try on your next promotion and see if they can help you out by pulling in more people.
You need to be different. Ensure your promotion is lasting in the minds of those who purchase from you. Maybe give free things away to customers on a random basis. These items should be branded to ensure they do a job for you in terms of marketing. Thin about mugs and pens, check this site for more great promo ideas.
It really will make the difference and encourage more people to get on board with your promotion as you are giving away extra stuff while also promoting a return in custom. You need to ensure that whatever it is you are promoting can’t be seen through. That means items called half price need to be genuinely half price. Don’t bump the prices a week before and then cut the prices like some businesses do, it is just foolish and people see right through it these days.
Give your old customers a chance to get to the promotion first. This could go a long way in ensuring loyalty. You’ve likely got many of their email addresses from past sales, so sling an email out to every previous buyer telling them about the promotion with a link directly to the right page.
You can broaden this attempt of course and send an email out to people who have not purchased before. There are many email lists out there to purchase. Just don’t be a pest. Send one a month at most otherwise people will simply unsubscribe.
You need to do some marketing in regards to your promotion too. Shout about it over social media. Bring people in. Make a marketing video and solicit reviews. These are all valid ways to bring people in. Remember to target.
If the product or service is mainly designed for students then run with it and aim for areas that students frequent, blogs, websites, social media groups. If you are looking for parents, go for blogs about parenting and the like. If you target your promotion then you will certainly get much better results all across the board.
If your product applies to anyone then forget about the targeting, instead just focus on your promotions general visibility. Word of mouth is your strongest asset, and before long people will start talking about it and more customers will venture to your site or store, you just need to get the chins wagging.