When it comes to business, you have to be bold to get the results you need. There is no point sitting in the shadows and simply hoping for the best – you need to get out there to get your name heard. People do this for their businesses in many different ways, such as by embarking on a forceful marketing campaign.
But one way that is vastly underrated by entrepreneurs is taking their companies to trade shows and networking events. This kind of events used to be the number one way to engage with customers and with fellow brands. Nowadays, in the internet era, we simply don’t meet up with other people in person as much as we used to. But don’t shun the trade show just because of this – by taking your business there, you could open yourself up to some really amazing opportunities.
Once there, though, you are going to have to look for some ways to stand out, as there are likely to be plenty of other fledgling companies there too all vying for their time in the limelight. Take a look at these tips so you can ensure all eyes are on you at the trade show of your choice.
Create a hype
Before you even so much as set foot in the event space, you need to be talking about your attendance at the show in question. The second your slot there gets confirmed, set about tweeting about it and put something about it on your website too.
Continue to do so for the weeks running up to the show day, and try and get some coverage in the local press too, if you can. By doing so, you will help to spread the word about your business and the show, and this will lead to people turning up who otherwise may not have given you a second thought.
Hand out something unique
Corporate pens have been done to death – if you’re going to give out freebies at your stand, you may as well go for something a little different, dare we even say useful? Don’t be afraid of thinking outside the box – why not personalize a credit card usb and give this out to those people who pass by your stand? If the kind of item you give out also ties in with your business (regarding this example, this would be a great option for an IT company), even better.
Invest in an eye-catching display
You may think that your business is able to stand alone without the help of any jazzy stand or backdrop to draw attention to yourself. While your company may be the most innovative thing since sliced bread, never underestimate the power of a good display.
Plus, having something at your stand that will immediately pull customers over means you don’t have to use up as much of your time on getting people to come and speak to you. Also remember that while a big display might eat into your marketing budget, you can always re-use it for future events too.