When many people think of ecommerce, they imagine setting up a store that has a pure focus on the consumer. But what about going down the B2B route? Researchers suggest that the B2B ecommerce industry is going to be worth over a trillion dollars by the end of the decade – and that’s too big a market to ignore for any entrepreneur.
So, the big question is – how can you get started selling products to businesses exclusively, and how can you achieve success? We’re going to take at everything you need to know about ecommerce right now – so let’s get started.
While a consumer-facing ecommerce store can quickly build up a picture of its ideal customers, it’s more complicated for the B2B world. You need to know about the decision makers in the businesses you feel right for your products – and what ticks their buttons.
Cutting costs is at the forefront of the minds of every decision maker in business, but there will be concerns about quality, too. It makes sense, then to put a lot of time and effort in finding out all you can about decision makers, as well as using general marketing demographics.
First Class Customer Experience
Keep your customers happy, and they will always come back for more. It’s the core principle of any business, and it’s no different for B2B ecommerce. So, consider using the following ideas for your company. First, have flexible price levels that enable you to sell products at different prices – bulk orders are a common occurrence in B2B, for example.
Create accounts for each business you deal with, and ensure that you give them a representative – easy enough for small businesses, but larger B2B ecommerce firms might need to consider hiring salespeople. And finally, ensure you make it easy for your customers to buy and reorder. Reusable order lists, linked sales systems, and flexible credit solutions can all help attract and retain B2B customers.
Packaging and Delivery
It’s important to ensure that you keep costs down when it comes to packaging and delivery – both are areas where any overspending can come back to haunt you. You can afford to be less concerned with image than a regular ecommerce store, as the vast majority of business owners won’t want to pay for fancy packaging – especially when they buy in bulk. The key is to ensure the packaging is safe and secure, first and foremost.
For example, some press seal poly bags from Hipac might help keep small supplies and components together and make it easy for your customers to count and distribute once they are delivered. And, on the subject of delivery, ensure that you aren’t sending out half full fleets or delivery cars. Tight controls over your ordering and supply chain will help you here.
Make sure you are giving your customers valuable information on the products you sell, industry news, and helpful hints and tips. You can create first-class content blog posts for your business, produce instructional videos, and even put together how-to guides to help give them what they need. Buyers expect to see easy-to-use, highly informative and visually appealing information before making any decisions on purchasing.
I hope this helps everyone out there who is interested in setting up a B2B ecommerce business online – good luck!