There are few moments more exciting in the writer’s life than just after you have published your first book. It is also a nerve-wracking time, however, as you are never quite sure just how it is going to go. Sales are not guaranteed, and it can be a challenge to figure out exactly how you are meant to sell it.
Fortunately, there are positive steps that are always available for you to take. As long as you are following these basic guidelines, it is much more likely that your book will get into more readers’ hands. To that end, let’s take a look at some of the best things you can do for the reputation of your book.
Build An Audience First
In many ways, one of the most important aspects of the whole experience is the timing. As long as you get the timing right, you can be sure that your book will at least sell some copies. But what do we mean by correct timing? Most of all, you want to make sure that you as a writer have some kind of audience, even before you publish your book. If you do not have anything in the way of publicized interest, then it is much less likely that people will buy your book.
In order to develop an audience, you can do a number of things. If you are not already active on Twitter and Facebook, make sure you sign up and start interacting. You might also want to gain interest in your local areas by giving readings at local events and the like.
Design A Stand-out Cover
The old saying about not judging a book by its cover is not really fair – after all, who doesn’t do exactly that when they are scanning the bookshelves? The cover does make a huge difference to whether or not people pick up your book, so you may as well put a lot of effort into getting it just right.
Cover design is a whole art in itself, and a great cover is one which takes both the contents of the book and your personal branding into account. You might also find that using an online service like this Wattpad book cover maker helps to get the cover design for your book just right.
Personal branding is vital if you want to be taken seriously as an author. This much is clear, and your brand should be reflected in your book in some way. But the book itself should also have a distinct kind of branding attached to it. This simply means that wherever you promote it, you follow the same set of stylistic concerns.
This massively increases your chances of the book being considered as a viable option for purchase. If you are unsure on how exactly to market your book in this way, then you might want to consider getting some help on that part of the process. It really does make a world of difference.