If you want your business to be a groundbreaking success you need to make sure that you are maximizing your marketing strategy. You need set it up so you can reach the widest audience possible and that you connect with customers in a way that ensures that they will give you repeated sales.
To do this, you need to think big. One little website with a few pieces of content won’t cut it. A couple posts on social media networks each day isn’t going to create a lasting impression. Customers aren’t going to be dazzled by a dull website with virtually zero forms of immersion and interaction.
Marketing, particularly online marketing, is one instance where bigger is always better. Effectively, you need to go hard or go home. You can bet your competition won’t be taking it easy when they market their business. That’s why you do need to be prepared to create an impact.
So, how can you do this? Well, you can start by thinking about content and what makes content appealing, enticing and successful. Great content will capture the attention of an audience, send them towards buying a product and make them feel connected to your company. At same time, the best content won’t even feel like marketing to them. The information will be so useful and of such high quality that the idea it’s just marketing won’t even cross their mind.
Bigger, Better, Badder Content Campaign
First, let’s think about where you’re going to be releasing content. We recommend that you have multiple resources online for releasing and promoting content. So, you might have a blog, a business website and a shop. That shop and website will also have a separate blogging platform for more direction versions of content promotion. Is it possible to handle so many different types of resources online?
You can if you use a service such as WooCommerce Multisite. With this service, you can run multiple WordPress blogs from the same server. This keeps your strategy efficient, effective and ensures that all the sites operate at a rapid rate.
You can guarantee that all your sites online are built to the same quality level. This will ensure that customers do not leave the site before a purchase because it wasn’t easy to use or because it was running at a slow speed.
Next, you need to think about how often you’re going to release content. If you’re planning on using content as one of your main forms of marketing, you need to have a release schedule. The best way to do this is to set it up on a spreadsheet with all the content ready to go. That way, you can release different pieces like clockwork every other day.
You should also consider the type of content that you’re going to use. Be aware that is possible to recycle old content that has been successful and is no longer held in the internet indexes. If it’s not in the index, you can’t be accused of copyright by utilizing it. It’s free for all, and to find it, you just need to search for dead sites. You can then investigate whether the content was well received and how many times it was shared.
Obviously, you’re looking for content that was positively received, went viral and is relevant to your business. Filling your sites and blogs with this type of content is sure to get you the attention that you want online.
Be aware that these days you might also need to work for your content. You should make sure that you are reaching out to bloggers and site owners. Popular bloggers might be interesting in writing content for your site. If they do this, it can be mutually beneficial. They can gain support from your customers.
Meanwhile, you can make sure that your business is linked to a popular blog with a large readership. Are you starting to see what we mean by go big or go home? Let’s move on and look at how you can use social media in a similar way.
Stand Out On Social Platforms
It has been suggested that social media is now the greatest weapon for the online marketer. With social media, you can push your business to new heights and reach a larger customer base. You can even create a story or context online that the media will be interested in. Hashtags that are trending on Twitter are often picked up by the media and used as part of a story.
Hollywood is an example of this. Movie producers often create hashtags for new films in the hope that it will start trending. If it does, it will then be reported that the movie has a positive buzz online, boosting the effects of marketing efforts.
Of course, hashtags aren’t the only way you can create a buzz online. You can also set up groups on social media such as Facebook. With a group like this, you can make sure that customers can interact with you and connect with other clients. Fitness instructors often use this tactic to make their customer base a community. They can produce user generated content and connect with their clients on a more personal level.
Live feeds were also very popular in 2016 and that trend is expected to continue. Setting up a live feed on a social network is easy. You can then provide instant and immersive content to customers, once again, building hype.
Product Viral Media
Lastly, the major aim when releasing content online is to go viral. But how do you do this? The best way is to create content with a context and a story. The best marketers are essentially highly skilled story tellers. They know what makes an audience tick and want to read on. You need to write clickbait headlines that capture their interest as well as their imagination.
Do this and you’ll see the benefits of creating promotional campaigns that stand out in the online world. It’s possible that your business could reach exciting new heights in the new year if you follow this advice.