It’s tough to run a hotel. And it’s even tougher to run a hotel in a struggling economy. The global financial situation might be a little better than it once was but times are still hard for those in the hospitality industry. That means that you’ve got to be even more competitive and find new ways to bring in customers.
You might be tempted to lower your room rates. Now, this might help a little bit in the short term, but eventually it’s not going to do enough to offset any lost revenue. The key is to make sure that you’re bringing in new customers and, just as importantly, keeping them coming back time and again. Here are just a few simple and easy ways that you can bring more business to your hotel.
The reality of the modern world is, whether you like it or not, if you don’t have a website, you may as well not have a business. Almost all of the searching that customer will do for a hotel will be online. You need to make sure that your hotel is on as many aggregate sites as possible. That way, wherever customers are searching, they’re sure to be able to find you.
Just as important as that is to ensure that your own website is of an extremely high quality, think of your website as the first preview that customer will have of your hotel. You want to make that first impression a good one. Make sure that you’re doing as much research as you can on hospitality digital marketing.
Do Your Research
If your hotel is struggling, then it’s easy just to chalk it up to economic or seasonal problems. The issue here is that it assumes that every other business is suffering from the same problems. Of course, that might be the case. But unless you actually make an effort to do some research you’ll have no idea.
There’s a solid chance that your hotel is struggling because of something specific that you are, or are not, doing. And avoiding other business so that you can ignore that fact is downright dangerous. The best thing that you can do is to look at what other businesses are doing and learn from them. Whether they are doing something right or wrong, there’s always something to learn.
It might not help to lower your room rates, but if you can create value for your customers in other ways, then that can be a huge benefit to your business. Set up offers for specific times of year with promotions. Not only will this increase the value of a room but will give you something to use in your marketing which is sure to bring in extra interest.
If your hotel offers a spa or fitness classes, bundle them in as part of a promotion. If customers come for the promotion but are well served during their stay then they are much more likely to come back again and again whether the promotion is on or not.