Marketing can make or break a business. You could have the most innovative product out there but if nobody knows about it then they aren’t going to buy or use it. You need to structure your marketing and tailor it to your business needs. Startups especially need all the help they can get to beat out competition from longstanding competitors. Here are some top tips for success within marketing.
Tailor Your Website
The majority of businesspersons who set up their own company have no idea how to code. It’s tough, very tough, and a quality website takes a while to formulate. But remember, it’s one of the biggest branding tools you have, think of it like a shop window. A mistake certain businesses make is setting up a generic website and not knowing whether it fits within their target niche.
For example, experts will know what kinds of websites work within each kind of specific area. The best dental websites are built by people who know what looks good and attracts custom. Find an expert in website creation and use them or at least research how other similar sites look in your field.
In the age of technology we sometimes forget tried and tested old school methods of marketing but they really do work. All they cost is time. Sure, you can pay for a bunch of business cards or flyers and post them but there’s nothing better than knocking doors and telling people about the new product you offer. It really does work and gets people engaged.
Of course, many people won’t want to know, and that’s fine, you tried. It drums up business for you new product in your local area. All it takes is a few interested people and word will quickly spread. You can also volunteer to speak at seminars and trade shows, this does the same thing but for people who have taken time out of their day to listen to what you say and is a tried and tested method of getting your brand out there.
Just like the old school methods work for some people, if you want your product to be seen by the younger generation and those who are tech savvy your best bet is to get it on social media.Create a page on Twitter and Facebook, then you need to post smart, coherent and well written content that will attract people to your page and hopefully your website, leading to sales.
Stay On Top Of Your Traffic
If you use a service like Google Analytics you can observe exactly how many people visit your website and also where they visited it from. This is great for ascertaining which elements of your marketing works and what doesn’t.
For example, if loads of traffic comes from Facebook but not Twitter you need to change something on twitter and vice versa. If you’re getting no traffic at all you need to up your content posting or instead start to increase the quality, there are many freelance writers out there who can write quality content for you if you don’t have the time to do it yourself.