Source: Wikimedia Commons
Going to business events is an excellent way to bolster your company’s success. They’re useful whether you’re an established business looking for new leads or a startup trying to compete. You can make new connections, attract customers, and get your name out there.
There are many kinds of business events you can use to promote your company. Some of the most impactful are trade shows, conventions, and exhibitions. These enable companies to set up stands to appeal to attendees.
It’s worth going to these events whenever you can. But before you do, make sure you plan a stand-out exhibition stand. It’s a way to make your company stand out and attract new people. Here’s what you’ll need for a brilliant business event stand.
An Eye-Catching Stall
When your business exhibits at an event, you’ll need a stall that’ll catch people’s attention. You want passers-by to notice you and take an interest. There are some effective methods you can use for drawing people in.
Using signage can help you get noticed. For instance, you could put up colorful exhibition stands and banners. Don’t just put your business name—pictures of your products and some minor details can help turn people’s heads.
Keep your stand nice and clean and make sure you have something worth seeing. If you’re selling products, bring samples to show to attendees. If you’re offering a web app, bring a laptop for people to test it out. Offering food also helps—no one will turn down free snacks!
Simply having a stall isn’t enough. You need people who are going to interact with attendees and get them interested. Friendly and enthusiastic brand ambassadors can get your company’s message across to customers.
You might want to do this yourself, or have your staff members help. Alternatively, you could hire exhibition staff from specialist services. These kinds of companies will provide you with great people who know how to get the attention of attendees.
Your staff can tell potential clients what your business can do for them. They could also encourage potential customers to visit your website. In some cases, you may even be able to make sales from your stand!
It’s crucial that you bring along some promotional materials for your exhibition. These can be handed out to potential clientele, business people, and anyone else in attendance. They can be used to promote your business and even gain you some web traffic.
For instance, you might want to print some brochures about your business to hand out to visitors. That way, they can take them and learn about your company later on if they’re in a hurry. Highlight your unique selling points and what makes you a business worth using.
You could also hand out business cards for networking purposes. Be sure to include your name, company name, and email. You might also want to include your website, and perhaps even social media channels. It can also help to give out free gifts. People might not be interested in taking a leaflet, but they’d be much more interested in taking a pen or a wristband! Imprint your website on them to get people curious.