A lot of business owners are unsure of what value a blog would add to their business, and how it would benefit their brand. When blogging first became a thing, back in the early 2000s, it was simply seen as a platform of expression. However, over the past few years, blogging has become an important part of running a prosperous and profitable business. To help you to understand why blogging is so important for businesses like yours, below is a guide to how blogging can help.
Increase Brand Exposure
One of the best ways to increase brand exposure is by adding a blog to your website. This might sound strange, but it works. If your business blog is packed full of interesting and informative articles, the chances are that your content will be shared on social media, expanding your brand exposure. Someone may find your content on Google and then choose to share it to LinkedIn so that their connections can see it too. If you create great content that people want to share, you can quickly and easily increase your brand’s exposure.
Boost Search Engine Ranking
Blogging offers an array of search engine ranking benefits. If you post on a regular basis to your blog, it will improve your site’s search engine ranking. As long as each post is at least 300-words long, and is optimized for SEO, it will help to boost your site’s search engine rank. This means understanding how SEO works and realizing that it’s important to ensure all keywords and links are placed in content in a natural way, and are in no way spammy.
There are plenty of resources that you can use to learn more about SEO, such as this Star war SEO Infographic, for instance. The key to success when it comes to SEO and search engine ranking is to understand how the process works. This is important as some things impact search engine ranking negatively, while others have a positive effect.
Build Stronger Relationships
The majority of people want to learn more about a brand and their services before they choose to use them, so they head to their website. If your website not only has an “About Us” page but also a blog that shares interesting and informative articles, potential customers should have all of the information that they need. They can read up about your knowledge and gain a better understanding of what it is that you actually offer.
A blog should also help to improve your credibility as a professional business. You see, if potential customers see that your blog is packed full of industry-specific content that’s well-written and focuses on topics that link to your business, this will give your business more credibility.
Adding a blog to your business website can be highly beneficial for a range of reasons. Not only can a blog that’s packed full of interesting and engaging content help to build brand awareness, but it can also boost your site’s rank in Google and other search engines. The things mentioned above are just a few examples of how adding a blog to your business can be beneficial.