David and Goliath: How Your Small Startup Can Stand Among Giants

When you first start up your business, there are a lot of things to consider when trying to make it the best business you possibly can. You think about employees, how to make your staff happy, how to train them, and how to make them stay loyal to you. Next, you think about equipment, and what type of computers or office supplies and hardware you’ll need.

But most importantly you, need to think about your customers. What do you sell them? How do you sell it to them? What kind of services do you offer? These are the types of questions that a successful entrepreneur will ask themselves.



And then, once your business has formed and you’ve found a niche in a market that is sustainable and profitable, your next task is looming over you: how do you beat the competition? How do you deal with another company that’s invading your territory? What methods do you utilize to shut them down or show consumers that you’re the company to go for? There are hundreds of questions, but here are some answers.

Sizing Up the Competition

When you’re a fresh business in a niche market, you can expect to have some lethal competition that will do anything in their power to get you off the grid. Don’t fear them. Although it’s best not to touch on a niche market that is already dominated by a brand, there is an exception to this rule: can you offer a better service?

When businesses dominate niche markets, they can set the rules. They dictate the pricing structure, they set the standards, and they buy out every small company that’s trying to take a slice of the niche pie.

Consumers can get upset when the monopoly is so overwhelming. Big corporations do everything they can to milk more cash out of their loyal customers, and what can their customers do? Nothing! There is no competition!

Using tools like asinspector, you can get a good look at how other businesses operate, how much their products cost, and how to target audiences with your marketing strategy. Consumers want value options, enthusiast options, and professional options. The masses usually aim for value, and that’s where a lot of money can be made for new startups—that is where you need to target.



Customer Relations

Your customers are your business’s lifeblood. Without customers, you’ll make no money. With no money, you have no business and you may as well go back to working a regular job.

Your company needs to treat customers better than the competition. As a small startup, you can offer services that large corporations could only dream of. Get intimate with clients and make sure you understand their needs. Read their feedback, listen to their concerns, and use their suggestions to improve your business. No one knows your market better than the consumer, so take lessons from them and learn from them.

Expand your services to include more than just warranty and aftermarket care. Let your most loyal clients speak to your support services one-to-one on a dedicated message line, and keep in touch with every customer and continue to offer them support and deals after the initial sale.

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