As a publisher or book author, the thought of search engine optimization – SEO – is likely to send chills down your spine. After all, creativity is what you are good at, and the technical aspect of SEO can be daunting, to say the least.
But the truth is somewhat different. Using SEO to sell more books is more straightforward than you might think. And, failure to invest some time and money into being more visible online could stymie your chances of success.
With this in mind, this post will outline what you need to get started in SEO. Let’s get started with some of the basics.
Answering a Question
The first step in understanding how to approach SEO for books is knowing how people use search engines. While your book is likely to rank highly when people search for its title and your author name, not many will. After all, nobody is going to know your name or your book’s name when you are just starting out.
So, the idea is to think about keywords – the phrases and questions people enter into search engines to find what they are looking for. Brainstorm everything you can think of that touches on your book’s subject matter.
Also, use tools like Google’s Adwords Keyword tool to help you identify popular words and phrases. Once you are done, you should have an extensive set of keywords that you can use on your website, or in your book’s description.
Optimize for all Search Engines
Don’t forget that Google isn’t the only search engine in existence. Sure, it’s vital that you optimize for Google, but you should also consider the likes of Bing and other search engines. Knowing about the latest Google update will be crucial to keep your book ranking high – but other platforms have search engines, too.
If you have an account selling books through Amazon, for example, it is imperative to understand how to rank well for your subject. Lots of self-publishing authors fail to do this, and they are missing out on a lot of potential.
Spreading the Word
Search engines follow links and place a good deal of importance on them. It is vital to get your book out there and in the hands of industry authority figures. Doing so will work in a couple of ways. First of all, if an industry thought leader reviews your book and recommends it to their followers, you will increase your sales.
Secondly, search engines place a high value on getting links from reputable websites. The higher quality of website that is linking to you, the better your rankings will be. Some of the most powerful links are from educational establishments or government websites. While it’s hard to get these links, it is not impossible – and it can have a significant impact on your search rankings.
Investing in SEO
Finally, investing in hiring a reputable SEO firm will pay off in the long-term. They can ensure that your site or sales page is optimized to perfection, while you can focus on your relationships with your audience. SEO is not magic, and anyone can learn how to do it – but it is time-consuming. Choosing the right firm to work with should bring you a good return on your investment. Good luck!