There’s no mistaking just how vital image is in business. People make snap judgements all the time. They make them without knowing. They’re more easily swayed by emotion that logic as much as they might like to think otherwise. We all are. So regardless of how well run your business is, you need to make sure it has the right image to go with it.
We’ve seen it far too often. Hard-working businesses put their all into delivering to their customers. They are professionals but the problem is that they don’t look that way. They don’t put that extra step they need into their marketing. They don’t focus on a brand and offer a bare-bones website and visual marketing. You can’t do that.
Even if you’re not a creative sort, it’s easy to attach a brand to your business that really stops people in their tracks. Advisors like the Flagship Digital team make it a lot easier to give your online presence an immediate gleam of professionalism.
It’s not all about looks, of course. People like a pretty brand, but they’re not going to ignore bad business practice. Particularly when it comes to the honesty and dishonesty of a business. People will start believing a business dishonest for all reasons.
Most of all, it comes due to changes in how the business runs. From a sudden change in price to a change in services provided. Don’t think you can or should get away with making unannounced changes. People can react a lot more positively even to bad news if you let them know about it.
In this digital age, we are used to information coming from all sorts of angles. The voice that doesn’t speak up soon gets forgotten. On your website and your social media, you can’t afford to be quiet. You need to find excuses to post content from time to time. Make your own content production pipeline so you get used to the demands of consistent communication online.
Sometimes, you don’t even have to create content. Instead, curate it from others in the industry or from sources your customers might care about. Avoiding radio silence is what’s most important.
You can’t build an image alone. You need people to be showing the other dimensions of the business, which means you have to get them talking. This is putting in that little extra to make sure your customers come away with a good impression. Offer real personalization to your services. The kind that isn’t advertised but just leaves a lingering human connection.
A thank you note is a great example of a little touch that adds warmth to your business. That human connection is more important than anything. It’s what prompts people to start spreading good word-of-mouth.
Professionalism, openness, warmth and consistency are what people want to seem more than anything. They want to know that they can trust you to handle business while still treating them like humans. Master that and you’ve got a much better business image.