Having a business website that gets the message across perfectly to your audience is crucial to your success. While you have plenty of other things to think about, such as your social media channels, focusing on your business website is an important step too. Here’s how to find out if your business website is lacking and what you can do about it:
You Have No Personality
Your business website should have a personality if you want to keep people engaged and coming back. It may depend on the kind of business you’re running. If you deal with sensitive subjects or very complicated lines of work, then it can be a good idea to keep things professional.
However, in most cases, you must have some personality on your website to get your message across. You can tell people a lot about your business this way, and make them relate to you better. You should be consistent in the way you write and include it where appropriate. It should match the way you communicate with clients on emails and social media too.
You Don’t Have A Mobile Version Of Your Site
If you don’t have a mobile version of your site, you’re definitely missing out on a lot of traffic and potential sales. Some people don’t even shop using a computer anymore, they shop using their mobile device. Your site should be responsive if you want to ensure you’re catering for everybody. There’s nothing more frustrating than not being able to see the site you want to see.
You’re Not Sharing Vital Knowledge With Your Audience
You probably have knowledge in your industry that your audience would be interested to know. Why aren’t you sharing it with them? You can do this via a blog on your website. Don’t give away all of your secrets at once, though. Keep your audience coming back for more. Share information with them that will help them when using your product/service. This is the kind of thing that can make you known as an expert in your niche too.
You Haven’t Included Important Information
You need to have important information on your site, such as a business address, phone number, and a list of FAQs. This will help people make the decision to buy from you.
You’re Not Putting A Focus On SEO
SEO is crucial. What’s the point in having a great site with lots of personality if people don’t know that it’s there? This isn’t about manipulating the search engines any more though. It’s about giving your audience more value.
You’re Always Experiencing Problems
If you always experience problems with your site, you could be losing customers. Having adequate IT support to fix these issues ASAP is crucial to your success.
Your Site Is Difficult To Navigate
Your site should be pretty easy to get around. You don’t want to make it hard for your audience to find bits of information or pages they want to see. Make sure they can get from A-B smoothly.
Your Ordering Process Is Too Complicated
If your audience process is too complicated, this can really put customers off buying from you. You should make it as simple to input information as possible.