As a tech enthusiast, it’s so frustrating to see businesses ruining their chances with social media. The worst part about it is that instead of trying again, they’ll dismiss it as a poor marketing technique. It’s almost as if business owners see platforms like Facebook as an easy, quick fix. When it doesn’t provide the intended results, they get irritable.
Why would anyone think that Facebook is a quick fix? Just like any other marketing technique, it takes time to master. If you aren’t willing to put that effort in, you’ll end up with the mistakes that you see below.
The one major thing that always stands out to me is how inconsistent businesses are with their social media output. Many of them seem to think that after the initial few weeks, they can allow it to die out. That certainly isn’t the case. A good social media page will be managed on a daily basis for hours at a time. Consistent and engaging content will build a following, but this isn’t something that will develop overnight. You need to give it time if you want to be successful.
Ignoring Your Customers
Facebook gives your customers a lot of ways to get in contact with you. They can direct message you if they want to, for starters. Then, they can go and post a visitors comment if they don’t get a response. Finally, they can post comments on statuses that you have placed yourself. You better believe that if you’ve got an angry customer that isn’t getting a response, they’ll make themselves heard. It’s important to respond as quickly as you can to everything you receive. This will improve your reputation considerably.
Facebook provides an analytics service called ‘Insights’ that will monitor things like demographics and engagement. You can tell how well each post has been received, helping you to determine future strategies. If you’re getting big results from a particular hashtag, you can use it again in the future. If you’re struggling to generate interest with big blocks of text, you’ll know not to use them next time. Don’t ignore this invaluable tool.
Missing Out On Paid Services
There a lot of options available to you when it comes to paid services. I know, I know: Facebook is free, right?! Yes, but why should you be limited to what you can get for free? Marketing has always cost businesses money, and Facebook shouldn’t be any different. Firstly, there’s the ability to boost your posts with real money, allowing you to target a greater amount of people. Then, there are expert marketing services that can help you to manage your Facebook account more effectively. There’s always the ability to buy ‘likes’ as well, but that isn’t normally as effective.
Offering Nothing Of Interest
And, we come to the most important part of it all. If you’re not interesting, you aren’t going to engage others on social media. Marketing spiel won’t work here, either. You’ve got to tap into the social media way of doing things, so educate yourself about how to do this. Include plenty of images, videos and trending content to encourage others to pay attention.
[post contributed for tamarhela.com]