Is Your Website Turning Off Potential Customers?

There are so many advantages of a good company website, and as a business it’s one of the most important things to get right. A good website means you’re much more likely to be discovered by customers, your information is accessible all hours of the day and it’s generally much more convenient for anyone who is interested in your services. An abundance of research sources show that a well-built website generates more sales and better customer traffic, and can all help to make a business more successful.

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If you’ve had your website for a long time you will probably need a redesign, but even if it’s recently been redone, it’s worth making sure the following things are all in place:

Good Navigation

Possibly the most important part of a website is the navigation. Everything should be intuitive, easy to find and simple to understand. This will make it quick and easy for customers to click through. Keep menu links relevant, organised with good sub-categories if needed rather than cluttering the space with lots of different links. Menu bars and buttons should be consistent across all aspects of the site so it’s simple for users to understand.

Organised Content

Leading on from navigation, organisation is also hugely important; how the content itself is structured can be the difference between success or failure. Be aware that users tend to skim through information and pick out points of interest on a web page, and so organising it well will allow them to do this without simply being put off and clicking out. Use readable sized paragraphs with subheadings and bullet points where necessary.

Easy to Search

Whether you run a personal blog or a corporate website, it’s crucial that you add a visible search bar. The visitor might be looking for something that isn’t shown on the first page, and being able to search prevents them from having to trawl through the entire site (or simply closing the page and taking their customers elsewhere).

Good Storefront

When you’re using your website to drive the sales of products, using an e-commerce stall is the way to go. According to Invesp, e-commerce sales are growing at 10% each year in the US, and 19% worldwide. Magento is an ecommerce platform which gives online merchants a flexible shopping cart system, as well as control over the look, content and functionality of their online shop. If you choose a service with Magento support, you’re covered in case of any problems.

Easy To Read

Forget the fancy fonts, flash based graphics and animations. Being easy to read is far more important than showing off your artistic flair. Dark text on a white background with a font size that’s comfortable for the majority of people to read is always your best bet. Ensuring that your pages are properly optimised for different devices will make your content easier to read too. Anything that requires zooming in or scrolling horizontally isn’t a good sign.

Clear Contact Information

Clear contact information makes your company look trustworthy, and so make sure the link to this on your site to this is easy to see. Being able to make contact easily is essential for business, you don’t want to lose customers as they weren’t able to find a way to send an email or find your phone number. Another important thing to add to your contact information is your social media; this is an essential part of running a business. So make sure customers can easily click through to your pages, and that they’re all regularly updated.

A Company blog

A company blog is beneficial for a website in a number of ways. It helps drive more traffic to your website; every time you write a blog post, you get another indexed page on your site. This gives you more opportunity to show up in search engines and can gain you traffic to your website in organic search. These blog posts have the potential to be shared across social media too, which again will drive more traffic your way.

[post contributed for tamarhela.com]

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