You’re Doing it Wrong: Networking on Facebook

(As previously seen on the HelaWrite blog.)

It’s Friday! Awesome! Today, let’s look at networking on Facebook. There are many things that annoy me about Facebook (thank goodness for the unfollow feature), but there are some specific networking faux pas that irk me the most. Let me break it down for you:

1. Friending (ya, that’s totally a word now) for the sole purpose of selling your crap.

-Friending is one thing; networking is another. Networking still involves building a relationship, just like friending does. However, with networking, it’s not pure sales–at least, not right away. In networking, making the connection first is important. If someone doesn’t know you yet, why would they want to buy your stuff? Gimmicks of days past just don’t work anymore. Consumers want to know you first before they invest in your product.

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2. And if someone does accept your friend request for the purpose of marketing: Posting your sales pitch to someone’s Facebook timeline. NO!

-This actually has happened to me before. Not often, but it does happen. I accepted a friend request from a fellow writer, in order to connect, and he posted his book stuff on my timeline as soon as I confirmed the request! What did I do? I hid the post right away and unfollowed him (but still kept the connection). An action like that is like going on a blind date and then proposing at the end. Don’t. Do. It.

Annoying FB Girl

3. Sending unwarranted DMs (direct messages) on Facebook to someone’s personal account.

-Remember Mr. Real Estate from my “You’re Doing it Wrong: Potential Clients/Leads” post? He was on my “no-no” list with his methods of reaching out to potential leads–namely, my sister. After my sister unsubscribed to his newsletters, he not only reached out to her via e-mail, but ALSO sent her a DM–same message–on Facebook! Do not do that! It’s rude, it’s desperate, and it’s annoying.

DM Picard

So, what is it okay to do?

1. It’s okay, within reason, to reach out on a fan page.

-If you have something relevant to a fan page, go ahead and reach out. Sometimes, I receive messages on my fan page, asking for a reciprocal like. And you know what? If the message is nice, I usually return the favor. We’re all trying to build our networks, and if someone is supporting me, I’m happy to help.

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2. It’s okay to reach out in promo groups.

-Promo groups on Facebook are AWESOME. I am part of some great communities on FB, and the members are extremely supportive of one another. When you reach out or post a promotion, just make sure you are following the rules of each group. Some groups don’t care for self-promotion and others are cool with it. And, I’ll reiterate: READ THE GROUP RULES before proceeding with your promo campaign.

In Summary

Use common sense while networking on Facebook, and if you’re not sure, ask a friend (or e-mail me). Networking with others should be fun, helpful, and courteous. Don’t make yourself look like a social media ogre. It’s just not pretty. Done the right way, you’ll generate leads and build some important relationships for furthering your career.

Do you have any pet peeves when it comes to Facebook networking? Leave a comment!

 

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