Climbing The Ladder: Is Your Search Ranking Holding Your Business Back?
Think about how often you use a search engine when you’re online. As a single consumer in a giant marketplace, the role of a search engine can be incredibly important, so consider how valuable a high ranking could be for your business.
Did you know that today, Google alone will carry out around 3.5 billion searches? When presented with pages of links, 75 percent of people won’t even get to the bottom of page 1, let alone check out pages 10, 15 or 20. If you have a low search ranking, and your products aren’t flying off the shelves, this could be why. Here are some tips to help you climb the ladder and garner more interest online.
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Producing the Right Content
Content marketing is an incredibly effective technique for many modern businesses. When it comes to producing content for SEO (search engine optimization) purposes, it’s important to understand what works and what doesn’t. Writing an article for a magazine is completely different to putting something together for a blog post that you want to reach the top of the first page of search results. If you run a company and you’re not an expert writer, it’s worth getting in touch with freelancers or specialist agencies to draw up an effective content marketing strategy and start getting your posts noticed.
SEO success isn’t about producing paragraphs that are stuffed full of keywords. It’s about learning how to use popular search terms and keywords in a natural, believable way and using techniques like backlinks to draw more attention to your content.
Getting Expert Advice
If you manage a company, it’s highly likely that you have an impressive skill set, but online marketing may not be your forte. If you haven’t got an in-house team dedicated to SEO and you want to drive online sales, it’s wise to consider working with a firm like Ignite Digital. Experts can analyze your performance, identify existing issues that are hampering your strategy, and help to find solutions.
Perhaps your campaign is out of touch, or you’re failing to reach the right audience, or maybe the content is lacking originality, or you would benefit from a more commanding presence on social media.
Updating Your Website
Your website is incredibly important if you’re trying to increase online sales or put your business on the map. If the speed is low, the content is dated, or the aesthetics don’t fit the bill, this is likely to affect your business performance. It’s really important to update your website on a regular basis if you’re keen to attract visitors via search engines.
Running a blog is a great way to do this. Think carefully about subjects you want to cover, encourage interaction with clients and followers on social media and keep everything fresh. Readers don’t want to be faced with the same post with a slightly different title every time.
Millions of people use search engines on a daily basis. If you want more people to find your business and learn more about it, getting your SEO strategy right is key. If you’re not getting enough attention online, it may be time to try and identify weaknesses and revamp your approach. Ask for expert help, focus on producing quality content, and be present online.