Self Published? Promote Yourself!
Self publishing is now a popular and accessible way to get your work published. There are many positives to self publishing: you can decide everything about the book from the cover artwork, to the page size, to the lettering font, to the publication date.
Compare this with a traditionally published writer, and you will have a lot more leeway in deciding what you want and what you do not want for your book. Publishing houses tend to decide the artwork (with sometimes a little bit of input from you), they decide the publication date, and they also decide on the look and feel of the book as a whole.
However, publishing houses also do put a lot of work in for you, their author. They will promote your book, get in touch with reviewers, set up giveaways on book websites, and they will also be able to get your book stocked in bookshops big or small. They will also contact literature events and festivals for you, so you can attend these spaces and read your work to an audience.
Self-publishing involves a lot of work from you, and that is something you should be prepared to do in order for your book to be accessed, seen and read by as many people as possible. Of course, you can employ freelancers to market and promote your book for you, but that can involve a lot of money and sometimes will not mean you get the results you want.
A lot of self published authors make the decision to promote themselves. This gives them complete freedom in connecting with other readers and writers, and they can develop a voice of their own on social media.
Websites like Facebook and Twitter are great and unique ways to develop an audience for your work. Facebook allows you to create a separate page from your personal profile where you can make an ‘author page’. This allows you to set up promotions for when you feel ready to, giveaways for when you reach a certain amount of page likes, and is great for blogger outreach – in the sense that you can connect with book bloggers on their personal Facebook profiles, see if they are the right blogger for you, and create a more personal relationship with them rather than just sending them a copy of your book.
Twitter is fantastic at creating instant connection between your readers – and you.Simply by using relevant hashtags, you will gain more followers, and you can also develop a loyal following of fans on there by posting photos, retweeting and voicing your opinion. The more followers you have, the more successful you will look – so get following and sharing!
Self-publishing is now a viable route which many writers are taking very seriously. You solely control your finances rather than a traditional publisher taking a percentage of sales, have the only say on what your book is going to look like, and generally have complete control over absolutely anything to do with your book.